Social Media Strategies

Develop a social media strategy that really enhances your brand reach, lead generation process and customer service responsiveness

We will develop a strategy for social media across key aspects of your organisation’s marketing, including brand building, lead generation and customer service. We will also examine all factors of strategy development and execution, from planning to analysis and ROI.

What will I learn?

By the end of the course, you will be equipped with a firm understanding and application of:

  • The background to social media – origins, the landscape, key factors driving development, expected future trends
  • The role of social within B2B organisations – potential implications and opportunities across the marketing function
  • Developing or reviewing a social plan – auditing existing social activities, strengths and weaknesses, understanding needs and prioritisation, setting objectives, allocating resources
  • Tactical plan rollout – utilising different platforms, working with internal stakeholders, tracking success
  • The role of content and social
  • The role of technology and social
  • Reviewing strategy and re-evaluating objectives

Who should attend

This course is ideal for experienced marketers or senior managers/executives who would like to explore concepts at a more advanced level.



We can also deliver this course in-house, and tailor the content to your goals. Get in touch to discuss your particular requirements.

Upcoming dates

31 Jan 2017, Tue
19 Sep 2017, Tue
9:30am to 5:00pm
Clover House
147-149 Farringdon Road
United Kingdom
Need more information? Contact us


B2B Marketing
Clover House, 147-149 Farringdon Road, London, EC1R 3HN, UK
Tel: +44 (0) 2070144929