Strategic Content Marketing
Stop relying on a scattergun approach and upgrade to a strategic value-based approach to content marketing. Start creating content outputs that generate real traction.
What will I learn?
By the end of the training session, participants will be equipped with a firm understanding and application of:
- The history of content marketing and an overview of its development
- The role of content in today’s B2B buying process – opportunities, challenges, threats
- The content creation challenge – how to generate excellent content
- Distribution and syndication
- Resources – insourcing and outsourcing
- Working with partners
- Content recycling – understanding success factors and ongoing learning
Who should attend
This course is ideal for experienced marketers or senior managers/executives who would like to explore concepts at a more advanced level.