Strategic Content Marketing

Upgrade to a strategic value-based approach to content marketing and create outputs that generate real traction

Stop relying on a scattergun approach and upgrade to a strategic value-based approach to content marketing. Start creating content outputs that generate real traction.

What will I learn?

By the end of the training session, participants will be equipped with a firm understanding and application of:

  • The history of content marketing and an overview of its development
  • The role of content in today’s B2B buying process – opportunities, challenges, threats
  • The content creation challenge – how to generate excellent content
  • Distribution and syndication
  • Resources – insourcing and outsourcing
  • Working with partners
  • Content recycling – understanding success factors and ongoing learning

Who should attend

This course is ideal for experienced marketers or senior managers/executives who would like to explore concepts at a more advanced level.



We can also deliver this course in-house, and tailor the content to your goals. Get in touch to discuss your particular requirements.

Upcoming dates

07 Feb 2017, Tue
26 Sep 2017, Tue
9:30am to 5:00pm
Clover House
147-149 Farringdon Road
United Kingdom
Need more information? Contact us


B2B Marketing
Clover House, 147-149 Farringdon Road, London, EC1R 3HN, UK
Tel: +44 (0) 2070144929