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Virtual events marketing training

How to replace live events with virtual: how to design and market virtual events that deliver for attendees, sponsors and organisers

We are going virtual with our Virtual events marketing training course:

With the need for social distancing and working from home, we have moved our training online with virtual classrooms with our trainer, Carolyn Morgan. 

We have designed this new course for B2B marketers and event organisers who want to pivot their live events to virtual formats

The main course will run on 18th June 14:30-17:00 (GMT) / 9:30-12:00 (EST)

Carolyn will share insights and you can ask questions and connect with other delegates.

Carolyn will also run a one-hour online follow up session on 3rd July at 14:30 (GMT)

About this virtual events marketing course

Whether you are a B2B marketer organising content-led live events for your customers, or a commercial event organiser organising live events for your business community and sponsors, you now have to consider how to replace your events digitally in 2020.

What are we going to solve together?

How can virtual events engage attendees?

How do you need to present content differently?

How can you ensure that organisers and commercial sponsors meet their business objectives?

How can you convince attendees to participate in a virtual event?

This interactive course will cover:

What makes virtual events different?

How to design an appealing virtual event

What audiences want from online events

How to create a viable business/ deliver RoI from a virtual event

How to develop an audience value proposition

How to set price points

How to create value for sponsors and partners

How to ensure you have the right skills to deliver

How to manage risks

What makes a good event website

How to convert registrations to attendance on the day

How to sustain interest for on demand content

This course will show you how to:

  • Design a virtual event that appeals to attendees
  • Create value for sponsors and partners (or RoI for organiser)
  • Set marketing targets for each week of the campaign
  • Create appealing content marketing
  • Maintain audience engagement during and post event
  • Manage the risks of a virtual event

You will leave with:

  • Examples of best practice in virtual events
  • Check list for an engaging event experience
  • Benchmarks for each stage of marketing campaign
  • Check list for delivering value for sponsors/ organiser

Upcoming dates

Thursday, June 18, 2020 - 12:00am