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Unlocking the value of your data

Wednesday, November 13, 2019 - 10:00am
B2B Marketing, 5th Floor, Clover House, 147-9 Farringdon Road, EC1R 3HN

We're drowning in data that isn't delivering a fraction of the return it should be.

Synopsis

We're drowning in data that isn't delivering a fraction of the return it should be.

Why? Because we haven't sorted the wheat from the chaff.

While 89% of B2B marketers believe data is the driving forcing behind the industry’s best marketing campaigns, half aren’t confident about the quality of their own.

In this workshop-style roundtable you’ll critically assess the value of data to your marketing team and wider company, then learn to unlock your specific blockers to good data health.

You’ll leave with the components for a compelling business case that grants you the budget for your data cleanse, and puts you well on the way to delivering greater ROI.

This group discussion has been carefully devised for marketing managers and directors, CRM managers and those responsible for data and data strategy in order to help them demonstrate the impact dirty data is having on their business.

In this active workshop and roundtable discussion, you'll learn:

  • How to calculate the value (and lost value) of data in your business
  • How to overcome the blockers to improving your data
  • The tools and stats that'll win you board buy-in and budget
  • Case studies demonstrating the value of a data cleanse