Webinar Programme
Our webinars prove an invaluable source of information for marketers and are completely free, so why don't you reserve a place now on our upcoming dates? If you've missed any, you can watch them on demand right here. Find out what the experts have to say in the ever changing world of marketing.
Upcoming
What's the secret to marketing operations success?
Marketing operations people are increasingly pivotal in the success of B2B marketing teams – but what's the secret to succeeding in this potentially complex role?
Join our panel of experts as we help you to understand the dynamics of this role better and show you how to overcome the common challenges that marketers are faced with.
Date: 12-01-20
The changing face of the B2B martech stack
The tech stack has never been such an important determinant for B2B brands.
But with the tech environment becoming increasingly complex and harder to navigate, how do you identify the areas of development for your tech stack? How do you effectively plan for the future in such a fast-moving world? Find out from our panel of experts in this webinar.
Date: 27-02-20
On-demand
Are you ready for marketing operations
Marketing ops is the hottest role in B2B right now, with a huge number of new ops roles having emerged in the last 12 months, and many other CMOs looking to recruit this role in the near future. So how do you decide if you're ready for a marketing operations role or team within your marketing function? Join our marketing operation experts to find out.
Date: 11-12-2019
Putting people first in an automated world
People buy from people. But with a huge reliance on marketing technology to deliver our marketing messages, the world has become cluttered with noise and this idea can be easily overlooked. So how do you bring the personality back in your automated messages and make them more human? Find out in this webinar in association with Act-On.
Date: 03-12-19
Show me the money! Proving ABM's worth to your stakeholders
"When will I see results?" That's what your stakeholders are likely to ask once you've convinced them that ABM is something worth doing. So how you prove to them the value of it and why it's a route worth taking as opposed to the fast, conventional lead generation methods? Join this webinar as we show you what you can do to convince your colleagues that ABM is a route worth taking.
Date: 19-11-2019
Doing more with less: how to scale your events sustainably
With growing concern over the damage we as individuals and organisations have on the environment, it is becoming critical to limit the harm our events have on the planet.
So how you continue to grow your events sustainably, both to benefit the environment as well as generate a significant ROI? Join this webinar in association with event experts Cvent as we reveal what you can do to overcome this challenge and scale your future marketing events.
Date: 24-10-19
How to align sales and marketing for the modern buyer
The modern B2B buyer has great expectations and an unprecedented amount of options. They perform a majority of their research independently and if they do engage, they need value & insight delivered as quickly and seamlessly as possible. Anything less wastes their time, and time kills deals.
In association with Seismic Software, join a panel of experts as they show you how aligning your teams can make all the difference to the modern B2B buyer.
Date: 15-10-19
How to gain buy-in and budget: Turning data into ROI
Data is a vital asset for all companies – yet we are sitting on a huge mountain of it that we don’t use effectively. 89% of B2B sales and marketing professionals believe data quality drives the right campaigns but only half are confident in the quality of their data. While many marketers know the pain of dirty data, they find it difficult to relay that to their stakeholders.
In association with D&B, join a panel of data experts as they reveal the secrets to overcoming the challenge of data quality and how you can get your stakeholders on board too.
Date: 10-10-19
How to take your ABM career stratospheric - ask the experts
With ABM rapidly growing in importance, the value of being an ABMer has never been higher, as has your potential.
So how do you prove your worth as an ABM practitioner? How do you justify its importance to your stakeholders and show them you're the right person to deliver success from it? We're bringing together a panel of ABM experts in this webinar so you can hear their experiences and what they've learnt in their ABM journeys
Date: 25-09-19
State of marketing automation in 2019
With technology ever changing, what does the state of marketing automation really look like in 2019?
In association with Act-On, this webinar will reveal which companies are successfully using MA as well as how they are doing it. We'll also discuss what the future of MA looks like, how to overcome the common implementation problems and what marketers really want from their vendors.
Date: 05-09-19
How to be part of the next wave of B2B marketing leaders
What skills, attributes and competencies do the leaders of tomorrow need? More importantly, what do today's aspiring marketers need to do to be ready for emerging leadership opportunities? Our expert panel will reveal all in this webinar and answer any questions you have.
Date: 04-09-19
ABM - Ten top tips to get it right the first time
By now, it's clear to every marketer that if you can nail your ABM programme, you'll see the benefits and ROI in the long run. But with so much to consider such as selecting the right accounts, which technology to use and how to measure the results, you may find yourself at a hurdle sooner than you think.
Fortunately our lead consultant Andy Bacon is going to show you the top ten tips you need to prevent those roadblocks from becoming show stoppers in your ABM.
Date: 27-08-19
Become the CXpert your customers deserve
We all know that excellent customer experience (CX) will give you the competitive edge, but what does it really look like in practice and how do you get there?
Find out in this webinar as our experts show you how to deliver 'CXellence'
Date: 31-07-19
Making marketing automation a reality
The case for marketing automation is becoming more and more compelling, with companies becoming more aware of the benefits such as increased sales, reduced costs, and improved customer experience. Led by Katie Jameson, this webinar will show you how to take the first steps in your marketing automation journey and ensuring it provides solid ROI.
Date: 02-07-19
How to navigate the martech minefield (it's not just you who's struggling)
Join our panel of speakers as we let off some steam about the seemingly insurmountable challenges of curating, deploying and integrating martech. More importantly this is your opportunity to ask our panel of experts your most challenging questions around martech.
Data: 26-06-19
Steps to CXellence: Leading your business to 'wow'-inducing CX
Whether your marketing team is a stakeholder of CX or the driver of it, it's essential you understand how to deliver a company-wide approach to wowing your customers.
Our panel of speakers will show you what to do to create 'wow'-inducing customer experience.
Date: 12-06-19
How to nail value propositions in an ABM programme
One of the toughest, but most important, differences between tradition campaign marketing and account based marketing lies within the value proposition. So how do you build a process to develop great, winning value propositions within an ABM network?
Join Andy Bacon and Paul Chuter as they show you what steps you need to take to make this a reality.
Date: 22-05-19
Engaging excellence: how to attract (and keep) your customers' attention in 2019
It's never been easier to ignore a marketing message as it is in 2019 – and your customers know that.
So what does it take to not only grab their attention, but hold it and begin some form of engagement? Join a panel of experts as they show you what you can do to attract and keep your customers attention.
Date: 14-05-19
ABM best practices from the pros
We all know that ABM can make a huge difference for our customers and it's transformed marketing, but now that it's here, what can marketers expect in the future?
In association with Demandbase, join a panel of ABM experts as they show you best practices which you can put into place and transform the way you do ABM.
Date: 08-05-19
Be afraid. Be very afraid. (And a bit excited.) How AI is transforming B2B marketing
What does AI really mean for B2B marketers? Where are we already feeling its impact , and how can B2B marketers leverage the opportunities that it opens up, both now and in the future?
Join a panel of experts as they show you real-life examples of AI in action in B2B scenarios and what you can do to make the most of it.
Date: 25-04-19
How does your CMO stack up? Leadership perspectives on marketing performance
How often have you seen marketing report outstanding results while business growth is not being met?
This webinar led by ANNUITAS reveals what the rest of the c-suite really think of the CMO
Date: 24-04-19
Why now's the time for B2B performance marketing (and what you need to do about it)
Performance marketing is set to be one of the hottest topics in B2B marketing in 2019 – according to our recent Trend Tracker survey.
So what is performance marketing, why has it suddenly risen to prominence, and most importantly, how can you make it work for you? Join this webinar as our panel of experts show you how to make the most of this new trend.
Date: 27-03-19
Got CRM? Why you need marketing automation, too
CRM systems transform sales through organisation; marketing automation completes the picture by generating leads and managing lead engagement. When used together, this dynamic duo forms a powerful sales and marketing tool.
This webinar, in association with Act-On, will show you how to get the best out of both platforms
Date: 28-03-19
How to enable marketing operations to unlock excellence in your martech
Most B2B marketeres have seen the importance of martech rise in the last 5 years, but marketing teams often still lack the skills, insight or resources to get the best out their platforms.
Our expert panel will discuss what excellence in marketing operation looks like, and how to make it work in your organisation.
Date: 27-02-19
How to sync sales and marketing teams to deliver a better buyer experience
When sales and marketing aren't aligned, it poses a very real threat to your bottom line.
This webinar, hosted in association with Showpad will show you 5 practical ways to align your teams in order to deliver a better buyer experience and how you can use technology to support this.
Date 13-02-19
How do you build (and manage) the optimum tech stack?
Building a tech stack with the right mix of platforms effectively integrated has never been so challenging for marketers today.
This webinar led by a panel of marketing experts will show you how to make the most of your tech stack to ensure you get the best ROI possible.
Date: 30-01-19
ABM for winning bids - your new secret weapon?
Like it or not, bid tendering and RFPs are an increasingly important part of the B2B marketer's role.
So how can marketers use ABM techniques and tools to address this thorny marketing challenge and ensure they achieve the wins that they're after? In association with JPC, this webinar will show you how to apply ABM to improve your bid strategy.
Date 09-01-19
ABM in 2019: Plotting your route to success
As we head into 2019, ABM is increasingly defining the conversation about sales and marketing success in many B2B organisations.
Yet many marketers are still unable to succeed with ABM, whether it be failing to pilot successfully or seeing their programmes fall at the first hurdle. Join our ABM experts as they show you how to succeed with your ABM programmes in 2019.
Date 12-12-18
The path to CX success
The sheer complexity of the many-to-many relationships in B2B means that many CX programmes risk getting bogged down before they even get started.
So how do you ensure your CX programmes take off sucessfully and continues to meet your customers expectations? Led by Claire Sporton, SVP of CX innovation at Confirmit, this webinar will show you how to navigate the path to CX success.
Date: 27-11-18
Joined-up content marketing
How do you create a continuous flow of killer content that delivers on all your business objectives?
Join our content marketing experts as they show you the key to creating seriously good content.
Date: 13-11-18
The future of demand generation
Demand generation has been one of the primary pillars of B2B marketing for over a decade, but how has the introduction of GDPR and the growing importance of ABM affected the way we go about generating leads? In association with ON24, this webinar, led by a panel of demand gen experts, will show you the skills you need to succeed this year.
Date: 31-10-18
B2B data has entered it's third era – but has yours?
The rise of ABM and the introduction of GDPR has required us to completely rethink the way we go about collecting and using our data in marketing.
In this webinar led by data experts, we'll examine the impact diverse factors are having on B2B data and more importantly, provide you with tips to ensure your data is ready for any challenges that lay ahead.
Date: 24-10-18
Five signs you are ready for marketing automation
As your business grows, so do your marketing needs and the ability to scale. Especially the way you go about sending emails to your customers.
In this webinar, you'll discover the 5 signs which show you're ready to make the jump from email platform to marketing automation, and more!
Date: 13-9-18
Selecting the right technology for your ABM programme
Everyone seems to be talking about ABM right now, with so many questions that come to mind whether you're just starting out or have already taken your first steps.
This webinar in association with ON24 will help you with that all important decision of selecting the right technology to ensure your ABM programme is a success.
Led by a panel of ABM experts, this is one webinar you don't want to miss out on.
Why you should give 25% of your customers the boot
On average, 25% of your customer base are poor performing - but how do you find your best and worst customers to begin with? Using an innovative customer insight service Blue Sheep calls Money Mapping. Presented by Founder and Chairman of Blue Sheep, Iain Lovatt will be covering how Money Mapping can revolutionise your marketing strategy and how assessing your customer database can lead to millions of pounds in efficiency savings.
Date: 05-04-18
The 3 processes vital to your ABM programme
If you're working on your ABM programme you won't want to miss this webinar. Hosted by our lead advisor Andy Bacon, he will be focusing on 3 vital processes which you need to be aware of as part of your ABM programme. This is your opportunity to ask Andy those all important questions you may still have about ABM.
Date: 07-03-18
ABM: Selecting and defining the right accounts
Join Andy Bacon, ABM consultant, who will discuss what it takes to define those all important ABM accounts in your business. This is also your opportunity to ask those all important ABM questions you may not have found the answer to yet.
Date: 07-02-18
Revenue Rift: Meeting the challenge of delivering for the bottom line
Considered Content's very own Jason Ball (Managing Director) will be discussing how today’s B2B marketers can meet the increasing demand to deliver greater pipeline and tangible bottom-line revenue. Including the 5 barriers B2B marketers are facing to deliver greater pipeline and the actionable insights you can use to address these issues right now.
Date: 31-01-18
Your route to ABM success
Going beyond the vendor hype, what does successful ABM deployment really look like in 2018? Join Joel Harrison and Andy Bacon who will be discussing the most common questions surrounding ABM right now along with introducing the new ABM maturity index
Date: 10-01-18
Don’t waste your B2B brand: How to capitalize on your most important asset
To maximize the value of your brand, you’ll need to ask the right questions, make the right choices and take the right risks. You’ll need to explore some crazy-creative ideas without losing your grip on reality. And to do all that, you’ll need a method. Godfrey will show you the methodology that worked for them, and provide some simple ways to start strengthening your brand today.
Date: 30-11-17
Yes, advertising works but does it work for you?
Marketing attribution remains one of the toughest challenges for B2B marketers.
For the latest advice and for cracking this challenge, join Shane Murphy,VP of Marketing at Adroll, who will provide valuable recommendations of what you can do to improve your marketing attribution success and which areas you should focus your attribution report on.
Date: 21-11-17
How to become a Data-Driven marketer
Join Louis Archer, Tableau's Product Marketing Manager, who will show you how to transform key data into an asset for developing the most useful insights and creative marketing strategies going forward.
Date: 15-11-17
How to triple the value you gain from PR
Join Rob Skinner, Managing Director at Skout as he shows you the solution to your PR dilemas. Including the 3 mindsets you can use to elevate your PR and what the true impact of PR is on your brand, digital marketing and lead generation.
Date: 21-09-17
Chatbots and AI: the future of B2B CX and demand generation
More and more B2B brands are relying on chatbots or virtual assistants to manage customer engagements on their websites. With the technology still in it's infancy, many questions are being asked. Join Joel Harrison and senior marketers as they discuss key questions on this emerging technology.
Date: 06-09-17
Back to the future of demand generation
emedia's expert panel discusses the subtle yet important distinction between demand generation and lead generation and how to effectively make them work in tandem with each other. Discover how you can soar above the competition by engaging your prospects and leading them through the buying cycle.
Date: 08-09-17
How to align your B2B content strategy with your customer personas and your sales pipeline
The value of content can be measured in lots of different ways, and many organisations will have their own goals and ambitions for what they want content to achieve. This webinar offers a step by step guide to building out your content strategy
Date: 12-06-17
The future of social media and event technology: a 2017 trend watch
As ideas, apps, and innovations continue to explode onto the scene, what was once considered far-off in the distance is literally around the corner. Event professionals must decide both which technologies to implement to improve the attendee experience, and new ways to encourage social sharing. Matthew Howart from Cvent will explore what’s in store for event technology and social media in 2017.
Date: 03-04-17
The secrets of excellent B2B CX
CX is widely recognised as the key battleground for B2B companies in the increasingly digitally-enabled buyer environment. But what does great CX look like for B2B brands? And, more to the point, what role can B2B marketers play in getting it right?
Date: 03-05-17
Intro to Agile Marketing: Work faster and smarter by changing how you work
Whether your marketing organisation is just curious, starting the transition or all in on Agile, the time to learn about Agile marketing is now! Join Agile marketing expert Andrea Fryrear, and Workfront Creative Director David Lesué, as they explore what it means to be an Agile marketer and provide practical tips on how your organisation can make the transition.
Date: 15-03-17
