Webinar Programme
Our webinars prove an invaluable source of information for marketers and are completely free. Why don't you reserve a place now on our upcoming dates? If you've missed any, you can watch them on-demand right here. Find out what the experts have to say in the ever-changing world of marketing.
Upcoming
How to succeed with customer success
Customer success is one of the fastest-growing functions within B2B marketing and sales. But what’s behind the explosion of interest in this emerging area? Why are B2B brands rushing to invest in this area, and what does it mean for the ongoing evolution of sales and marketing, and their interdependent relationship?
Most importantly, what does a great customer success function look like and how do you build one?
Date: 19-05-21
Four key marketing skills to drive buying decisions
80% percent of the sales cycle takes place in a digital setting. But how can marketers, who have historically focused on brand awareness and top-of-funnel demand generation, rise to this new reality?
Date: 26-05-21
Is your business ready for B2B ecommerce? 5 things to consider
More and more people expect a superb experience both in their personal and professional lives. B2B companies are realising they need to meet these expectations, but where and how do we start?
Join this webinar to learn the 5 things you need to consider to implement ecommerce into your business
Date: 09-06-21
On-demand
HOP TO IT: How to Grow and Scale with Marketing Automation
According to The State of Marketing Automation Report, only 55% of respondents are using marketing automation. And while virtually all agree that effective marketing automation is critical to long-term business success, less than 10% feel their business is using its platform to full capacity.
In this webinar, you will learn how to use marketing automation to extend the customer lifecycle by delivering at critical touchpoints beyond the point of sale.
Date: 06-05-21
How to unlock the potential of hybrid events in B2B marketing
2021 looks set to be the year of hybrid events, but the term ‘hybrid event’ is ambiguous, encompassing a broad range of format, technologies and audience opportunities – so how do you create the right hybrid event structure for your B2B marketing needs?
In this webinar we’ll be exploring the rapid evolution of hybrid events from exciting theory to everyday reality, and their role in the future of B2B marketing.
Date: 28-04-21
How to align your ABM strategy with the new B2B buyer's journey
For the last decade we have seen a continued evolution of the B2B buyer’s journey and the acceleration of online buying research.
In this webinar Nigel Williams, Chief Strategy Officer at Kingpin, will present insights, strategies and frameworks for Marketing leaders to ensure they are meeting the demands of their buyers.
Date: 21-04-21
Need-to-Know: Essential 2021 insights into SMBs for Enterprise Marketers
If you're an enterprise brand that markets Business-to-Small-Business', you most likely have one main aim. This is, to get more SMB customers to buy, and keep buying, from you. But first, you need to understand the impact the pandemic has had on your SMB customers.
This vital webinar will reveal what small businesses fear, forecast, want, and need from enterprise brands in 2021.
Date: 14-04-21
Digital communities: Are they the future of B2B marketing?
Digital communities have come a long way since the days of LinkedIn Groups and Second Life.
In fact, bolstered by a new wave of innovative tech solutions and ever more savvy and hard-to-reach buyers, in 2021, they look like an increasingly sophisticated means to enable customer intimacy and enable better and more collaborative relationships.
Date: 08-04-21
New insight essentials for the era of the super-savvy buyer
Today’s B2B buyers are more self-guided, self-reliant and savvy than ever before – that means that marketers have to work harder than ever to engage, convince and convert them.
That, in turn, puts insight centre stage.
Date: 17-03-21
How to adapt to and enable the future of sales
The world of B2B sales is changing. Covid-19 has restricted face-to-face meetings and made hard-to-reach buyers harder to reach than ever.
Join in our upcoming webinar to find out what marketing need to do to help sales prepare for this new reality.
Date: 24-02-21
Why now’s the time for Marketing Ops
Martech has never been more critical to successful B2B marketing. But at the same time, the proliferation of platforms, the speed of channel evolution and ever-rising buyer expectations, means this success has never been harder to orchestrate.
That’s where marketing operations should step in.
Date: 18-02-21
Stacking for success: How to optimise your martech stack to maximise marketing excellence
Building and managing an effective tech stack isn’t child’s play – it’s a complex, nuanced and never-ending challenge to simultaneously optimise existing infrastructure AND plan for tomorrow’s needs.
So in this complex environment, how do B2B brands ensure their building and optimising the right stack, in order to maximise bang-per-buck on investment? That’s what we’ll be examining in this webinar, with the help of some leading thinkers in B2B martech.
Date: 27-01-21
What it takes for marketers to be great sales enablers
Marketers have a clear mission in 2020: to help salespeople adapt to a challenging new environment and maximise their sales.
To do that, they need to be great sales enablers. So, what do marketers need to do to adapt to this new reality? And how do they become a geat sales enabler?
Date: 12-01-21
How to Make Marketing Memorable: Separate Science from Science Fiction
The only reason you create marketing materials is to influence your buyers’ decisions in some way. But influence is really a function of memory. After all, your buyers will make decisions based on what they remember.
So how do you create memorable marketing?
Date: 09-12-20
Rally Sales & Marketing Around the 4Ps of Sales Effectiveness to Boost Revenue
An effective lead follow-up strategy is vital to successful pipeline generation but many businesses struggle to adhere consistently to a cohesive process, often leaving revenue on the table.
To understand trends in lead follow-up strategy and efficacy, Conversica investigated 1000+ companies and evaluated their engagement process as defined by the 4Ps of Sales Effectiveness. Join this webinar to hear the findings of this research and more.
Date: 03-12-20
How to build a through-partner channel program that works for you
For B2B technology brands, getting the most out of your partner programs can be the difference between success and failure, especially in these times of global economic uncertainty.
In this webinar, we will hear how Microsoft and Kingpin Communications have worked together to build and execute a successful scalable, multi-region through-partner program for Microsoft Western Europe.
Date: 02-12-20
The state of events: What is in store for 2021?
In-person B2B events are slated to return in 2021. And it’s forcing marketers to talk about the elephant in the room. Sign up to this webinar to hear the results of Integrate’s latest research on how top marketers across the US and UK are thinking about 2021 event strategy.
Date: 01-12-2020
Why 2021 could be the year of brand in B2B (…and what marketers need to do about it)
The pressure on B2B marketers to focus on lead generation, ABM, sales and marketing alignment, influencers… etc. etc. means that marketers sometimes forget to focus on their most important asset: the brand.
In this webinar, we’ll focus on what do you need to do to ensure your brand is fit-for-purpose in 2021? And what will ‘good’ look like in the longer term?
Date: 27-11-20
ROMI and how to prove the value of sales enablement to sceptical stakeholders
In this climate, investments in exciting new areas and associated technologies, such as sales enablement, can be hard to justify – both retrospectively or in pre-emptively.
So how do you make the ROI case for sales enablement? What kind of numbers and data will best make this case?
Date: 25-11-20
Why diversity matters in B2B, and what we can ALL do about it
Recent protests highlighted the urgency for organisations to address the lack of workforce diversity and the dangers of the status quo. From brand reputation damage to bad PR coverage to stagnant audience reach even boycott, the risks of ignoring this issue are significant.
Date: 17-11-20
ABM anticipation: What will the future of account-based marketing look like?
Few B2B marketing trends have had as much impact as quickly as ABM, but five years since B2B Marketing’s first dedicated annual conference, how has it matured as a discipline? And how is it likely to continue to develop?
Date: 14-10-20
How Gravity Global and Embraer created the world’s most successful B2B marketing campaign
One campaign has dominated the B2B Marketing Awards (both in the UK and US) for three years now – that’s Embraer’s ‘Profit hunter’ campaign, devised by Gravity Global. This campaign has consistently wowed judges and walked away with no less than 15 trophies over the past 3 years.
So what’s the secret to its success? That’s what we’ll be looking to uncover in this webinar, featuring Mark Lethbridge of Gravity Global.
Date: 07-10-20
How to Transform your Marketing with a Customer Data Platform
The volume of data available to support sales and marketing is growing exponentially. This poses a challenge for marketers who are tasked with finding and storing that data and making increased commercial use of it
A Customer Data Platform (CDP) brings all of the data together and enables organisations to more easily make strong commercial use of their data.
Date: 01-10-20
Lining up the Bookends: How Marketing & Customer Success Can Create Brand Fans
While Customer Success and Marketing are well-accustomed to working with Sales, too often these teams are two ships passing in the night when it comes to working with each other.
The good news is that aligning these customer lifecycle ‘bookends’ doesn’t have to be a Herculean feat, and some big benefits in the way of retention and expansion can be realized by doing so.
Date: 22-09-20
Great Expectations: How to prepare for the future of CX
The transformation agenda has accelerated for B2B brands in the wake of Covid19, with buyers expecting more compelling, relevant and timely engagement with vendors than ever before. In other words, great customer experience (CX).
But what does this look like in reality? And how do you live up to it, and match buyers’ ever-escalating expectations? In short, how do you deliver B2B CX fit for 2021?
Date: 15-09-20
Reconnect: Adapt, Evolve and Accelerate Your Events Programme
The chances are, when faced with the proposal of turning your in-person event into a virtual one, you would’ve rather spend your time figuring out the best mode of travel to the moon. In other words, it is likely to be categorised as the last thing you wanted to be doing.
But, by now, you’ve either done it or are seriously considering your options of how to do it. Join this 3-part webinar series run by Cvent to understand the challenges faced by event organisers and marketers, and the viable options for both now and the future that ultimately put you on the path to reconnecting through events!
Dates: 07/09/20
How to run a great B2B marketing team
A great team is truly a thing of beauty – a multi-skilled group of professionals working together seamlessly and harmoniously to address evolving opportunities and respond in the face of adversity.
But how do you create such a unit that runs like clockwork? Moreover, how do you identify the limitations of an existing team and enhance their talent to make the team great again?
Date: 19-08-20
Knock-em out: Train your sales team to win at every stage of the buyer’s journey
Now more than ever, it’s critical that marketing and sales teams are aligned and performing at peak levels to optimize pipeline contribution and sales win rates. What good is it if your marketing and sales development teams are driving pipeline but your sales team doesn’t have chops to close them?
Join Corporate Visions and Conversica as we discuss methods to help sales and marketing work together to find and close sales-ready leads faster.
Date: 05-08-20
The power of ABM personalization: why and how to personalize at scale
Personalization is to ABM as a dog is to a Zoom call. We love to see it and it just makes everything better.
Join ABM leaders at Hitachi Vantara, Strategic IC, and Turtl for a webinar covering the challenges and benefits of personalization for account-based marketing.
Date: 28-07-20
What’s the secret to sales enablement success?
Sales enablement is set to be a critical discipline for marketers focused on helping their firms rebound from the coronavirus lockdown. But despite being a core marketing function, there’s much inconsistency in approach and best practice isn’t widely understood.
In this webinar, using exclusive research from B2B marketing, plus expert insight and commentary from seasoned topic experts, we’ll be exploring what makes great sales enablement, and what steps marketers need to take to help their sales colleagues be most effective.
Date: 23-07-20
Sales and marketing alignment in the age of coronavirus
Aligning sales and marketing has always been at best a cultural challenge, and at worst an outright battle – but coronavirus adds a completely unwelcome level of complexity.
In this webinar, we’ll be exploring the challenges faced by sales and marketing teams seeking to align in an era of lockdown, social distancing, remote working, and exponential digitisation.
Date: 09-07-20
Collaboration, co-ordination & cohesiveness – how to increase team effectiveness
Remote working and virtual teams have gone from being an ideal or aspiration to a reality almost overnight for many B2B marketers – and that means a lag in terms of understanding best practice, let alone deploying it!
In this webinar, we’ll examine the challenges faced by marketers working in remote or virtual teams, and the role that technology can play in addressing these – and creating a happier and more effective team to boot.
Date: 17-06-20
ABM in a box
Can you put ABM in a box? Are there numbered parts and a step-by-step instruction manual you can use to build an ABM campaign that will engage your target accounts every time?
Hear first-hand how disruptive creative can be used and fuelled by data to generate a buzz that helped IRIS secure the important account(ant)s.
Date: 06-05-20
The future of B2B engagement
How do you create genuine engagement and real resonance with your customers and future customers in this dizzying world of content bombardment?
This may be the biggest single question facing B2B marketers in 2020, and we’ll be exploring it within this interactive webinar with some leading practitioners and engagement evangelists.
Date: 29-04-20
Why now's the time for revenue operations?
Revenue operations is one of the hottest topics in B2B marketing at the moment. Agencies and brands from all sectors are looking to implement this function to boost sales and align their marketing.
Join our panel for this webinar to get a full understanding of what revenue operations is and how you can use it to improve your marketing.
Date: 31-03-20
6 data-validated tactics to increase qualified lead volume
In this session, Garrett Mehrguth will walk the audience through six tactics that have been battle-tested across 60+ accounts over the last 12 months and have statistically proven to consistently increase clients’ qualified lead volume.
Date: 26-03-20
How to transform your channel marketing
Channel Marketing is complex. And these complexities make channel growth extremely difficult. Many vendors aren’t sure where to start when looking at scaling their channel marketing.
This webinar, led by channel marketing experts Sherpa Marketing, will show you the framework to channel marketing and how to make it work for your business.
Date: 11-03-20
Putting people first in an automated world
People buy from people. But with a huge reliance on marketing technology to deliver our marketing messages, the world has become cluttered with noise and this idea can be easily overlooked. So how do you bring the personality back in your automated messages and make them more human? Find out in this webinar in association with Act-On.
Date: 03-12-19
Doing more with less: how to scale your events sustainably
With growing concern over the damage we as individuals and organisations have on the environment, it is becoming critical to limit the harm our events have on the planet.
So how you continue to grow your events sustainably, both to benefit the environment as well as generate a significant ROI? Join this webinar in association with event experts Cvent as we reveal what you can do to overcome this challenge and scale your future marketing events.
Date: 24-10-19
How to align sales and marketing for the modern buyer
The modern B2B buyer has great expectations and an unprecedented amount of options. They perform a majority of their research independently and if they do engage, they need value & insight delivered as quickly and seamlessly as possible. Anything less wastes their time, and time kills deals.
In association with Seismic Software, join a panel of experts as they show you how aligning your teams can make all the difference to the modern B2B buyer.
Date: 15-10-19
How to gain buy-in and budget: Turning data into ROI
Data is a vital asset for all companies – yet we are sitting on a huge mountain of it that we don’t use effectively. 89% of B2B sales and marketing professionals believe data quality drives the right campaigns but only half are confident in the quality of their data. While many marketers know the pain of dirty data, they find it difficult to relay that to their stakeholders.
In association with D&B, join a panel of data experts as they reveal the secrets to overcoming the challenge of data quality and how you can get your stakeholders on board too.
Date: 10-10-19
State of marketing automation in 2019
With technology ever changing, what does the state of marketing automation really look like in 2019?
In association with Act-On, this webinar will reveal which companies are successfully using MA as well as how they are doing it. We'll also discuss what the future of MA looks like, how to overcome the common implementation problems and what marketers really want from their vendors.
Date: 05-09-19
Making marketing automation a reality
The case for marketing automation is becoming more and more compelling, with companies becoming more aware of the benefits such as increased sales, reduced costs, and improved customer experience. Led by Katie Jameson, this webinar will show you how to take the first steps in your marketing automation journey and ensuring it provides solid ROI.
Date: 02-07-19
Engaging excellence: how to attract (and keep) your customers' attention in 2019
It's never been easier to ignore a marketing message as it is in 2019 – and your customers know that.
So what does it take to not only grab their attention, but hold it and begin some form of engagement? Join a panel of experts as they show you what you can do to attract and keep your customers attention.
Date: 14-05-19
ABM best practices from the pros
We all know that ABM can make a huge difference for our customers and it's transformed marketing, but now that it's here, what can marketers expect in the future?
In association with Demandbase, join a panel of ABM experts as they show you best practices which you can put into place and transform the way you do ABM.
Date: 08-05-19
How does your CMO stack up? Leadership perspectives on marketing performance
How often have you seen marketing report outstanding results while business growth is not being met?
This webinar led by ANNUITAS reveals what the rest of the c-suite really think of the CMO
Date: 24-04-19
Got CRM? Why you need marketing automation, too
CRM systems transform sales through organisation; marketing automation completes the picture by generating leads and managing lead engagement. When used together, this dynamic duo forms a powerful sales and marketing tool.
This webinar, in association with Act-On, will show you how to get the best out of both platforms
Date: 28-03-19
How to sync sales and marketing teams to deliver a better buyer experience
When sales and marketing aren't aligned, it poses a very real threat to your bottom line.
This webinar, hosted in association with Showpad will show you 5 practical ways to align your teams in order to deliver a better buyer experience and how you can use technology to support this.
Date 13-02-19
ABM for winning bids - your new secret weapon?
Like it or not, bid tendering and RFPs are an increasingly important part of the B2B marketer's role.
So how can marketers use ABM techniques and tools to address this thorny marketing challenge and ensure they achieve the wins that they're after? In association with JPC, this webinar will show you how to apply ABM to improve your bid strategy.
Date 09-01-19
ABM in 2019: Plotting your route to success
As we head into 2019, ABM is increasingly defining the conversation about sales and marketing success in many B2B organisations.
Yet many marketers are still unable to succeed with ABM, whether it be failing to pilot successfully or seeing their programmes fall at the first hurdle. Join our ABM experts as they show you how to succeed with your ABM programmes in 2019.
Date 12-12-18
The path to CX success
The sheer complexity of the many-to-many relationships in B2B means that many CX programmes risk getting bogged down before they even get started.
So how do you ensure your CX programmes take off sucessfully and continues to meet your customers expectations? Led by Claire Sporton, SVP of CX innovation at Confirmit, this webinar will show you how to navigate the path to CX success.
Date: 27-11-18
Joined-up content marketing
How do you create a continuous flow of killer content that delivers on all your business objectives?
Join our content marketing experts as they show you the key to creating seriously good content.
Date: 13-11-18
The future of demand generation
Demand generation has been one of the primary pillars of B2B marketing for over a decade, but how has the introduction of GDPR and the growing importance of ABM affected the way we go about generating leads? In association with ON24, this webinar, led by a panel of demand gen experts, will show you the skills you need to succeed this year.
Date: 31-10-18
B2B data has entered it's third era – but has yours?
The rise of ABM and the introduction of GDPR has required us to completely rethink the way we go about collecting and using our data in marketing.
In this webinar led by data experts, we'll examine the impact diverse factors are having on B2B data and more importantly, provide you with tips to ensure your data is ready for any challenges that lay ahead.
Date: 24-10-18
Five signs you are ready for marketing automation
As your business grows, so do your marketing needs and the ability to scale. Especially the way you go about sending emails to your customers.
In this webinar, you'll discover the 5 signs which show you're ready to make the jump from email platform to marketing automation, and more!
Date: 13-9-18
Selecting the right technology for your ABM programme
Everyone seems to be talking about ABM right now, with so many questions that come to mind whether you're just starting out or have already taken your first steps.
This webinar in association with ON24 will help you with that all important decision of selecting the right technology to ensure your ABM programme is a success.
Led by a panel of ABM experts, this is one webinar you don't want to miss out on.
Why you should give 25% of your customers the boot
On average, 25% of your customer base are poor performing - but how do you find your best and worst customers to begin with? Using an innovative customer insight service Blue Sheep calls Money Mapping. Presented by Founder and Chairman of Blue Sheep, Iain Lovatt will be covering how Money Mapping can revolutionise your marketing strategy and how assessing your customer database can lead to millions of pounds in efficiency savings.
Date: 05-04-18
The 3 processes vital to your ABM programme
If you're working on your ABM programme you won't want to miss this webinar. Hosted by our lead advisor Andy Bacon, he will be focusing on 3 vital processes which you need to be aware of as part of your ABM programme. This is your opportunity to ask Andy those all important questions you may still have about ABM.
Date: 07-03-18
ABM: Selecting and defining the right accounts
Join Andy Bacon, ABM consultant, who will discuss what it takes to define those all important ABM accounts in your business. This is also your opportunity to ask those all important ABM questions you may not have found the answer to yet.
Date: 07-02-18
Revenue Rift: Meeting the challenge of delivering for the bottom line
Considered Content's very own Jason Ball (Managing Director) will be discussing how today’s B2B marketers can meet the increasing demand to deliver greater pipeline and tangible bottom-line revenue. Including the 5 barriers B2B marketers are facing to deliver greater pipeline and the actionable insights you can use to address these issues right now.
Date: 31-01-18
Your route to ABM success
Going beyond the vendor hype, what does successful ABM deployment really look like in 2018? Join Joel Harrison and Andy Bacon who will be discussing the most common questions surrounding ABM right now along with introducing the new ABM maturity index
Date: 10-01-18
Don’t waste your B2B brand: How to capitalize on your most important asset
To maximize the value of your brand, you’ll need to ask the right questions, make the right choices and take the right risks. You’ll need to explore some crazy-creative ideas without losing your grip on reality. And to do all that, you’ll need a method. Godfrey will show you the methodology that worked for them, and provide some simple ways to start strengthening your brand today.
Date: 30-11-17
Yes, advertising works but does it work for you?
Marketing attribution remains one of the toughest challenges for B2B marketers.
For the latest advice and for cracking this challenge, join Shane Murphy,VP of Marketing at Adroll, who will provide valuable recommendations of what you can do to improve your marketing attribution success and which areas you should focus your attribution report on.
Date: 21-11-17
How to become a Data-Driven marketer
Join Louis Archer, Tableau's Product Marketing Manager, who will show you how to transform key data into an asset for developing the most useful insights and creative marketing strategies going forward.
Date: 15-11-17
How to triple the value you gain from PR
Join Rob Skinner, Managing Director at Skout as he shows you the solution to your PR dilemas. Including the 3 mindsets you can use to elevate your PR and what the true impact of PR is on your brand, digital marketing and lead generation.
Date: 21-09-17
Chatbots and AI: the future of B2B CX and demand generation
More and more B2B brands are relying on chatbots or virtual assistants to manage customer engagements on their websites. With the technology still in it's infancy, many questions are being asked. Join Joel Harrison and senior marketers as they discuss key questions on this emerging technology.
Date: 06-09-17
Back to the future of demand generation
emedia's expert panel discusses the subtle yet important distinction between demand generation and lead generation and how to effectively make them work in tandem with each other. Discover how you can soar above the competition by engaging your prospects and leading them through the buying cycle.
Date: 08-09-17
How to align your B2B content strategy with your customer personas and your sales pipeline
The value of content can be measured in lots of different ways, and many organisations will have their own goals and ambitions for what they want content to achieve. This webinar offers a step by step guide to building out your content strategy
Date: 12-06-17
The future of social media and event technology: a 2017 trend watch
As ideas, apps, and innovations continue to explode onto the scene, what was once considered far-off in the distance is literally around the corner. Event professionals must decide both which technologies to implement to improve the attendee experience, and new ways to encourage social sharing. Matthew Howart from Cvent will explore what’s in store for event technology and social media in 2017.
Date: 03-04-17
The secrets of excellent B2B CX
CX is widely recognised as the key battleground for B2B companies in the increasingly digitally-enabled buyer environment. But what does great CX look like for B2B brands? And, more to the point, what role can B2B marketers play in getting it right?
Date: 03-05-17
Intro to Agile Marketing: Work faster and smarter by changing how you work
Whether your marketing organisation is just curious, starting the transition or all in on Agile, the time to learn about Agile marketing is now! Join Agile marketing expert Andrea Fryrear, and Workfront Creative Director David Lesué, as they explore what it means to be an Agile marketer and provide practical tips on how your organisation can make the transition.
Date: 15-03-17
