B2B Marketing Awards 2017 – case studies

Best multichannel campaign, Best product launch, B2B bravery award and Grand Prix

Gravity Global helped Embraer elevate its brand in the aviation sector, while increasing its share of audience by 624%.

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Awards case study: Embraer increases share of audience by 624% with challenger brand multichannel campaign

Best use of direct mail

KCOM reached high-level decision-makers with direct mail, achieving a 25% conversion rate through 28 new customer engagements.

Find out how

Awards case study: How KCOM achieved a 25% conversion rate by using direct mail

Best use of live-event marketing

Inmarsat Aviation used augmented reality (AR) and live-event marketing to target an entirely new subset of hard-to-reach decision-makers.

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Awards case study: How Inmarsat Aviation used AR to target decision-makers at global trade shows

Best public relations campaign

Powwownow changed the perception of flexible working with a PR campaign that facilitated 120 business sign-ups at a single event.

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Awards case study: How Powwownow secured 120 business sign-ups from one event image

Best use of creative

Advanced Business Solutions used a 'fairytale' approach to its creative content – including the stories of Cinderella and Jack and the Beanstalk – to promote its 'right-first-time' solutions.

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How Advanced turned to fairy tales to promote their 'right-first-time' solutions

Best use of digital techniques or technologies

Learn how HR and payroll solutions company Sage achieved a lead gen rate 25% above its initial target and in turn raised global brand awareness.

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How Sage drove 48% lead gen increase through a brand awareness digital campaign image

Best use of social media

Find out how Powwownow smashed reach, engagement, and click-through targets through its 'smarter working' social media campaign.

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Powwownow increases reach by 2083% with 'smarter working' social media campaign

Best use of content marketing

Discover how BLP took on the UK's largest law firms with a unique approach to content marketing storytelling, smashing ROI and generating more leads than the original campaign target.

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BLP achieves stand-out through content storytelling 'heist' series

Best digital customer experience

Find out how Lloyd's Register achieved something very few B2B brands have: create a meaningful VR experience that drove tangible business results.

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Lloyd's Register uses virtual reality (VR) to drive tangible business results for its training offering image

Best use of customer insight

Find out how Couchbase's programmatic ABM campaign garnered deep levels of audience and customer insight, ultimately generating $1.5 million in sales pipeline.

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How Couchbase's ABM campaign generated $1.5m sales pipeline through deep audience insights

Best use of thought leadership

Find out how Salmon's Black Friday campaign achieved thought leadership cut-through and generated £13.8 million in new business leads.

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How Salmon's Black Friday campaign generated £18.8 million in new business leads and elevated its thought leadership profile

Best limited-budget campaign

Discover how Autodesk used direct mail (DM) to drive engagement via a social media competition and deliver 34 qualified new opportunities, all on a shoestring budget.

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Autodesk's direct mail campaign generates social media engagement and 193% ROI image

Most commercially successful campaign

Find out how O2's ABM programme brought sales and marketing together, using customer insights to create a highly-personalised report that proved the value of partnering with the business.

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O2's ABM campaign perfects sales marketing alignment and smashes targets by 325%

Best integration of sales and marketing

Learn how Fujitsu established a strategic partnership with one of its key accounts thanks to improved sales and marketing alignment.

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How Fujitsu's sales/marketing success helped establish a key client partnership

Best channel marketing initiative

Learn how F5 Networks delivered 16x ROI by developing a one-stop marketing shop for channel partners to help them run their own campaigns.

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How F5 Networks generated $1.2 million of pipeline by revolutionising its channel marketing image

Best SME-targeted campaign

Learn how Samsung used an emotional approach to target 78,000 local businesses in Manchester and show how tech could help them have better days at work.

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How Samsung encouraged SMEs in Manchester to have 'more good days at work' image

Best corporate-decision-maker-targeted campaign

Discover how Tate & Lyle Sugars got its new range of syrups in front of a hard-to-reach target audience and achieved a 250% uplift in sales thanks to an innovative DM campaign.

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How Tate & Lyle Sugars achieved ROI of 183% on its campaign to reach decision-makers with its new range of beverage syrups

Best internal audience campaign

Learn how EY signficantly raised internal awareness of its seven new business priorities, and boosted employee engagement by 8%.

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EY invited employees to 'shape our future' and increased internal engagement

Best international campaign

Discover how F5 Networks' 48-country programme set the benchmark and became the global blueprint for the business' campaigns in the future.

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How F5 Networks drove $500,000 in sales and $1.6 million in pipeline with its "Hug a Hacker" campaign

Best brand initiative

Learn how Woodpecker Flooring increased sales revenue by 22% and monthly sample orders by 31% by designing a brand with an emotional connection with customers.

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How Woodpecker Flooring's rebrand increased sales revenue by 22%

Best lead generation or nurturing campaign

Zipcar's campaign was something to sing about, highlighting the benefits of the car sharing company's corporate arm and delivering £960,000 in pipeline revenue.

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How Zipcar for Business generated nearly £1 million in pipeline revenue image

Best customer engagement/customer-centric initiative

Through this campaign, McCain Original Choice chips went from a declining in market share to a six-fold increase in direct sales appointments.​

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McCain revives declining market share with a six-fold increase in sales appointments

B2B brand of the year

Learn how Deloitte delivered a significant uplift in brand recognition from the c-suite audience through its brand campaign, Deloitte Do.

Find out how they won

How Deloitte differentiated its brand for the c-suite

B2B PR agency of the year

Chameleon, winner of B2B Marketing’s PR agency of the year award for 2017, shares how it injects colour into its clients’ marketing strategies.

Discover how they did it

Chameleon reveals how it’s helped clients triple their share price image

B2B marketing communications agency of the year

We lift the lid on twogether to reveal why it won then 2017 award for B2B marketing communications agency of the year.

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twogether B2B Marketing marketing communications agency of the year 2017