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B2B Marketing - Meet the team

Joel Harrison
Editor-in-chief and co-founder

As editor-in-chief of B2B Marketing, and one of its founders, Joel plays a strategic role in the company, focusing on the development of all B2B Marketing's content, products and services – including events, training, reports and the magazine. He's also an ambassador and evangelist for B2B more generally, and a regular speaker at conferences and at inhouse marketing team meetings. When he’s not banging the drum for B2B, he’s interested in cycling, architecture, history and Bristol City FC. You can find him tweeting here.

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James Farmer
Publisher and co-founder

Cats, dogs, mice, James has seen it all! Never more engaged with the world than when prefixed with B2B. James has been both road warrior and tree hugger for the quadrillion-dollar worldwide B2B business community; ever since he was born as an acorn on a mountain top. With many anecdotes about why B2B is the ‘West’s’ best export' and why marketing Carlsberg, in the B2C world, would (probably) be worse than death, James is considered a moderate. Handy with a calculator, poor at splleing – James has modelled himself on Sean Bean’s infamous Richard Sharpe, all the way down to faking a Sheffield accent during high-powered meetings. He tweets here.

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Mitch Hole
Head of media

Mitch oversees the event and media portfolio, and brings over 20 years sales and publishing experience to the role. At 6’6 Mitch is without doubt one of the tallest men in media, and still insists on keeping his Hoxton fin for even more added height - well after hair gell went out of fashion. In the outside world Mitch can be found climbing trees with his two boys, sketching portraits and drinking a few cheeky vodkas.

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Sarah Casswell
Head of enterprise sales

As B2B Marketing’s senior enterprise account manager, Sarah looks after the company's corporate clients. She strives to help all B2B marketers succeed together through shared experiences, insights and ideas so that everyone can achieve their goals as a business, a department, a leader or someone just starting their journey as in B2B. Outside of B2B Marketing, Sarah occasionally moonlights as a country singer, frequently attends weddings, and goes to see as many shows, gigs, and plays as possible.

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Barry Peake
Finance director

As finance director, Barry oversees the day-to-day running of the company’s accounts department alongside assisting company growth and strategic direction. Outside B2B Marketing, Barry’s currently studying for his level one FA coaching badge to help the development of his son’s football team.

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Emma Trollope-Bellew
Events Coordinator 

Having started her career coordinating various consumer events in large customer arenas, followed by arranging and executing complex exhibitions and conferences across both live and multimedia platforms, picking up multiple virtual events during the COVID pandemic; Emma joined B2B marketing in September 2021. She brings with her a can-do and never-say-die attitude that helped her turn round previous events on platforms that did not exist 6 weeks before event opening. When not at work, Emma is a keen netball player, and is very fond of getting out of the city, being a country girl at heart.

Photo of Emma Trollope-Bellew

Jason Taylor
Head of marketing

Having spent several years as a twirly, hoofing it on the international stage, Jason decided to ditch the dance shoes with his shins still intact and enter the dizzying world of marketing. After a brief stint in Canary Wharf he joined the cool kids in Farringdon as B2B Marketing's events campaign manager, where he works on all of the wonderful and diverse events the company offers, as well as its professional development and training offering. Jason is constantly teased for his love of his newly-laid lawn and obsession with his beloved greyhound Nina.

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Nicola Stephens
Design manager

Nicola works on all things design. Her responsibilities span the company’s diverse range of output, from its quarterly print magazine to its events portfolio, and its various Premium, free download and partnered reports, to social media and website assets. When not pushing her creative limits in the office, you’ll usually find Nicola sipping on a variety of fruity teas, shopping for bargain wardrobe additions, or cooking… (always cooking, baking or eating). She’s also recently rediscovered her love of tap dancing and dreams of one day permanently transforming into the red dancer emoji.

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Shivani Roda
Propolis Content & Community Manager

Since joining the company in January 2021, Shivani has been working with out Hive experts to ensure Propolis is a community packed full of exclusive content and profiatble conversations. Outside of work she teaches Bollywood dancing and loves to travel. When not persuing either of these passions you can find her enjoying a good book. 

Photo of Shivani Roda

Shevaun Davis
Media account manager

Shevaun is an account manager with our media sales team, connecting partners with our audience through event sponsorship and media opportunities. As a marketing graduate Shevaun is passionate about helping B2B professionals to stay up to date with marketing trends and further their careers. She's perhaps happiest when on the water – rowing and sailing – or relaxing on beach holidays.

Shevaun Davis headshot

James McGarrell

Account Manager

As part of the Account Management team, James supports client-side Marketers from across the B2B Industry in their professional development journeys. He can help you in empowering your marketing team by connecting you to fellow industry peers, and B2B Marketing’s in-house practitioners. Outside of B2B, James has a passion for music, travel, and football. At the weekends, you’ll usually find James in a coffee shop, attending music gigs and festivals, or trying out a new veggie dish.

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David Rowlands 


David joined B2B Marketing in the first weeks of national lockdown, continuing his career as an editor. Starting the role from a dining room two hours away was not what he expected, but he’s grateful for the three-second commute down the stairs. In his spare time, he plays guitar and sings in his band, which regularly plays all over London (or, rather, which did, before the world came to a halt).

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Katherine Bentley

Propolis Customer Success Manager

Since joining the company in January 2021, Katherine has been seriously busy making sure our Propolis members are really benefitting from being a part of the community. 

Outside of work, Katherine loves travelling and going to gigs. Although it hasn't been so easy to indulge in these passions during the pandemic, she's made up for it by exploring cuisines from around the world right here in London. 

Photo of Katherine Bentley