Blue Sheep offer customer insight and database services to improve the quality, value and profitability of your data. From cleansing and enhancements to the creation of Single Customer Views, and the revolutionary Money Mapping segmentation service, Blue Sheep ensure that quality data and insights provide real uplifts in revenue and ROI.
Established in 1986, Blue Sheep was originally founded to help marketers use data to better target their direct marketing efforts. This was achieved by the creation of the Blue Sheep UK Business and Consumer Universe (UKBUCU), a database that has since grown to contain billions of pieces of accurate data about consumers, businesses and contacts from 25 of the UK's leading marketing data suppliers.
Blue Sheep continue to create marketing solutions to meet our client’s marketing challenges, having maintained our position at the forefront of the database, insight and analytics market. Today, Blue Sheep’s services, underpinned by the formidable UKBUCU, include:
Data quality services: Improved marketing performance starts with clean and enhanced data, which is why we provide free Data Quality Audits to assess your database, along with data cleansing and enhancement services.
Customer Insight: Through our innovation Money Mapping service and Blue Insight software, we provide customer insight and segmentation services enabling our clients to better understand their customers and create more meaningful relationships that yield measurable uplifts in profitability.
Single Customer View databases: The Blue Sheep Single Customer View (SCV) is a process that consolidates all your offline and online data sources into one integrated marketing database that holds one 'Golden Record' for each customer
Marketing automation software: Make the most of your marketing data, using the BlueVenn Customer Data Platform or Alterian marketing solution to analyse data, manage campaigns and build omnichannel customer journeys.
All our services share help businesses strive towards the same goal: to deliver more revenue from less spend, develop a deeper understanding of the needs of their customers and take ownership of their data.