While b2b lead generation has never been particularly easy, it’s never been as hard as it is today.
This is down to a number of factors – the internet becoming the main tool for buyers to research and source suppliers; sales cycles becoming increasingly complex and lengthy; traditional techniques losing effectiveness and depleted sales teams who can only focus on the leads that are going to close like yesterday, to make their numbers.
The good news is we can help!
There are lots of words for what we do and it is constantly reinvented, which is no bad thing.
At the moment we are sticking with:
- Content marketing
- Outbound marketing
- Lead management
Ideally some combination of all of the above provides a sustainable sales funnel which regularly produces actually clients spending actual hard currency with you. You may do some of this in house, but the chance is you need some help somewhere to glue it all together or optimise it. If not then we bow down to you.
We work for clients in the following b2b sectors
Professional and business services
Their target markets are often larger companies with long, complex buying processes and large committees involved in buying or selection of suppliers – a tricky bunch indeed.
Luckily we’ve got a trick or three to make it easier for our clients to be considered and to close more leads after initial consideration.