ABM: Selecting and defining the right accounts
Join us on 7th February to hear our lead advisor, Andy Bacon, talk about account selection and definition as the first pillar of account-based marketing (ABM) as dissected in our maturity model
What to expect
One of the most important challenges you’ll have to face when developing your ABM programme is the ability to focus your efforts on the right accounts, and map out the key players and information about these accounts in a way that helped you begin your journeys on each account.
Eventually, a supercomputer will be telling you which accounts deserve special attention, but in the meantime, there are an array of less sophisticated, but still very effective, ways to pinpoint your best opportunities as you get off the ground with ABM.
Join us on 7th February to hear our lead advisor, Andy Bacon, talk about account selection and definition as the first pillar of account based marketing as dissected in our maturity model.
Andy will also take some time to answer your questions about ABM- when you sign up, feel free to put a question to Andy and we’ll find a few burning questions to answer.
DATE 7th, February, 2018
TIME 15:00 - 16:00
DURATION 60 minutes