Customer engagement in the digital economy: The CMO perspective

August, 2016 | Webinar

What to expect

This webinar explores how companies can transform the way they engage customers for the digital economy. Listen and discover how to drive innovative customer experiences, based on an integrated approach to customer engagement across the customer life cycle.‚Äč

  • Respond to the challenges of convergence through digital transformation, centered around new models of customer engagement
  • Deliver personal customer experiences through marketing, sales and service, for a consistent and authentic customer journey
  • Harness the power of analytics to shape more valuable outcomes, while coping with ever-increasing data volumes

SUMMARY

  • DATEAugust, 2016
  • COSTFree
  • STATUSPassed

Presenters

Mukul Dixit
SAP Hybris Leader, Europe IBM Global Business Services
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Bernard Chung
Senior Director, CRM Solution Marketing SAP hybris
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Carolyn Heller Baird
Global Research Leader for Customer Experience and Design
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