Customer engagement in the digital economy: The CMO perspective
What to expect
This webinar explores how companies can transform the way they engage customers for the digital economy. Listen and discover how to drive innovative customer experiences, based on an integrated approach to customer engagement across the customer life cycle.
- Respond to the challenges of convergence through digital transformation, centered around new models of customer engagement
- Deliver personal customer experiences through marketing, sales and service, for a consistent and authentic customer journey
- Harness the power of analytics to shape more valuable outcomes, while coping with ever-increasing data volumes
DATE August, 2016