Harnessing the power of influencer marketing in B2B
This webinar will run you through everything you need to know about influencer marketing, including its role in B2B, how to identify your most powerful influencers and how to collaborate with them in the most effective ways.
What to expect
Influencer marketing may not be new kid on the block, but there are few B2B marketing departments that are harnessing its full potential. So what are the easy steps you can take to capitalise on the influence of the most powerful figures within your industry?
In this webinar, Danielle Howe, reports editor at B2B Marketing, will be joined by Luke Brynley-Jones, MD at OST and Nicolas Chabot, head of EMEA at Traackr, to discuss the steps you can take to create and run a successful influencer marketing programme for your B2B brand.
In this session you'll learn:
The value of influencer marketing in B2B, and whether it's right for you.
How to identify your most powerful influencers, and steps you can take to engage with them.
How to collaborate with influencers to extend the reach of your brand and engagement with new audiences.
DATE 31st, May, 2017
TIME 15:00 - 15:45
DURATION 45 minutes