How to build a passionate brand community
Building a passionate brand community will allow you to seperate yourself from the competition, increase the percieved and actual value of the brand and charge a premium for your products.
What to expect
Instead of marketing to an impossibly large number of individuals marketers need to focus more on what your prospects have in common rather than what separates them. As marketing community grows in popularity, many marketers now appreciate that building such a community allows you to separate yourself from the competition, increase the perceived and actual value of the brand and charge a premium for your products.
We need to create a community of like minded prospects and customers who feel like they 'belong'. This webinar shows you how mobile marketing holds the key to growing your community and connecting people on the basis of more than just the product.
This webinar will cover the following:
- What is a brand community?
- Why should you build a brand community? (Why your prospects and customers are seeking community)
- Mobile's role in building your community
- Case study in community building and mobile marketing
DATE 24th, August, 2016
TIME 15:15 - 16:15
DURATION 60 minutes