Marketing Agencies: How your next campaign can (and must) deliver more

26th, October, 2016 | Webinar

Near enough, is no longer good enough.

The survival of the external agency is now determined not by creative originality, but by creative effectiveness.

What to expect

Near enough, is no longer good enough.

In a digital age in which the client marketing team is under extreme pressure to continuously shift the dial on acquisition and conversion rates, and have the analytics in real-time, the margin between success and failure can come down to a couple of percent in campaign effectiveness.

The agencies that are thriving in this environment don’t just understand broad best practice in creative execution for the media, they optimise every constituent element of the communications piece to maximise its impact.
 

In this webinar in partnership with B2B Marketing and The Church Agency, we’ll discuss:

• The reality faced by Marketing Agencies to deliver effective global campaigns that speak locally

• How to handle the balance of effective campaigns that resonate vs. cost vs. operational efficiency

• How to handle the localisation process and who owns responsibility: Agency vs. Client

• The key questions you should be asking about localisation & campaign results that can be achieved through great localisation

SUMMARY

  • DATE26th, October, 2016
  • TIME15:30 - 16:15
  • DURATION45 minutes
  • COSTFree
  • STATUSPassed