Webinar: Metrics matter – beyond the essentials

25th, November, 2015 | Webinar

While the essential metrics – delivered, opened, clicked or click to open – have served us well, they are not necessarily the ultimate measure over a period of time.

What to expect

According to Econsultancy’s 2014 email marketing census, 36 per cent of marketers cite poor measurement and analytics as barriers to effective email marketing. They know that the right metrics will drive the right business results but while the essential metrics (delivered, opened, clicked or click to open) have served us well, they are not necessarily the ultimate measure over a period of time.

In this webinar Skip Fidura of dotmailer takes a look at:

How marketers can measure engagement though 'click and open reach' and 'dwell (or read) time'. 
The term 'the halo effect', how it can be measured and how it's in line with multichannel marketing measurement. 
The 'post click funnel' metric and making sure your campaign assessment isn't incomplete.
How to examine your 'time of action' which will drive tests and improvements.

SUMMARY

  • DATE25th, November, 2015
  • TIME15:00 - 15:45
  • DURATION45 minutes
  • COSTFree
  • STATUSPassed