Webinar: The modern marketing essentials guide to content marketing
What to expect
There is a lot of information out there to help marketers do their jobs better. Content marketing is one of the key tactical forces behind engaging the customer, and is therefore a particularly hot topic.
This webinar is focused on content marketing, but specifically the three core areas of the discipline that marketers can benefit from learning more about – regardless of where you are on your journey.
By attending the webinar you’ll learn:
- How to develop a balanced content marketing plan to support your most significant business objectives.
- How to mine sources of inspiration to help create meaningful content.
- How to maximise existing content to create additional assets.
- Content calendar best practices.
- Ways to get to know your content comrades within your organisation.
- The idea behind ‘content as data’ (and other must-have content marketing metrics).
DATE 12th, April, 2016
TIME 15:30 - 16:15
DURATION 45 minutes