Webinar: To nurture, or not to nurture? Gain maximum rewards for your business with these simple steps
Join this session to get a better understanding of lead nurturing and how it can benefit not only your marketing department, but your business as a whole.
What to expect
Not every prospect is ready to buy from you now, but it is a mistake to ignore those leads. After all, 80 per cent of prospects that don’t make the grade today will go on to buy from someone within the next 24 months, and when they do you want your company to be at the top of their shortlist.
This webinar discusses the importance of having good marketing leads, and demonstrates how to ensure only the best ones are passed onto sales. Join the session to get a better understanding of lead nurturing and how it cannot only benefit your marketing department but your business as a whole.
DATE 18th, November, 2014
TIME 15:30 - 16:30
DURATION 60 minutes
Sylvia Jensen is currently the Director of Marketing for Eloqua in Europe. Over the last 15 years Sylvia has held various marketing roles for technology companies such as Oracle, WebEx, Palm, and Coremetrics. In many of these roles she’s had the privilege to kick-start marketing in Europe. Given these start up roles, she’s learned to appreciate the different channels within marketing but always likes to see them working (hard) together. Sylvia also thoroughly enjoys the art and science of promoting technology that helps marketers do their jobs better every day. Originally from the San Francisco Bay Area, she has spent the last 10 years in Europe living and working in cities such as Amsterdam, Paris and currently lives in the United Kingdom.