B2B Marketing Awards

Winners 2017

More than 800 B2B marketers packed the Roundhouse in North London on Thursday 23 November to discover whose hard work would be recognised as the industry’s finest over the past 12 months.

Here are the B2B Marketing Awards 2017 winners.

B2B Marketing Awards 2017 winners
B2B Marketing Awards 2017 winners and runners-up

B2B Marketing Awards 2017: Full list of winners

Best multichannel campaign
Winner: ‘Profit hunter’ for Embraer by Gravity Global

Runner-up: ‘You can’t take the human out of human resources’ for SD Worx by Torpedo

Best use of direct mail
Winner: ‘Are you listening?’ by KCOM

Runner-up: ‘Catalysis Autodesk shard DM’ for Autodesk by Catalysis

Best use of live-event marketing
Winner: ‘“Bring it on” trade shows’ for Inmarsat Aviation by OgilvyOne Business

Runner-up: ‘Ministry of Defence symposium’ by Atos

Best public relations campaign
Winner: ‘The smarter working initiative’ by Powwownow with PHA Media

Runner-up: ‘Deeply devoted – Getting to the heart of customer loyalty’ for ICLP by Diffusion

Best use of creative
Winner: ‘FairITales’ for Advanced Business Solutions by Graymatter

Runner-up: ‘Cliché killers’ by Stein IAS

Best use of digital techniques or technologies
Winner: ’The big HR and payroll quiz’ for Sage by MOI Global

Runner-up: ‘Iconic Digital’ for Shred-on-Site by Iconic Digital

Best use of social media
Winner: ‘Campaign led, audience centred focus’ by Powwownow

Runner-up: ‘Livestockfarming.co.uk’ for Zoetis by OST Marketing

Best use of content marketing
Winner: ‘The heist – cautionary tales’ by Berwin Leighton Paisner

Runner-up: ‘Bridging the edtech knowledge gap’ for ClassFlow by Don’t Be Shy

Best digital customer experience
Winner: ‘VR with trousers as well as mouth’ by Lloyd’s Register

Best use of customer insight
Winner: ‘Project focus’ for Couchbase by Pulse

Runner-up: ‘Bridging the edtech knowledge gap’ for ClassFlow by Don’t Be Shy

Best use of thought leadership
Winner: ‘Salmon black fiveday’ for Salmon by Harvard

Runner-up: Trelleborg Marine Systems – the smarter approach to marine engineeering’ for Trelleborg by Stein IAS
Highly-commended: ‘#24HourLondon’ by EY

Best limited-budget campaign
Winner: ‘Catalysis Autodesk Shard DM’ for Autodesk by Catalysis

Runner-up: ‘PBN Sports – Challenge Cup 2017’ for VWG UK Paint and Body by White Clarke Creative

Most commercially successful campaign
Winner: ‘The ABM programme’ for O2 by The Marketing Practice

Runner-up: ‘Tangent for Wolseley’ for Wolseley by Tangent

Best integration of sales and marketing
Winner: ‘Fresh thinking to unlock value’ for Fujitsu by Momentum ABM

Runner-up: ‘The ABM programme’ for O2 by The Marketing Practice

Best channel marketing initiative
Winner: ‘F5 security demand generation guide campaign’ for F5 Networks by Agency Inc

Runner-up: ‘Vodafone new partner programme launch’ for Vodafone by Purechannels

Best SME-targeted campaign
Winner: ‘More good days at work for Manchester’ for Samsung by Rooster Punk

Runner-up: ‘Accounts done: feel awesoe’ for Intuit Quickbooks by Brands2Life

Best corporate decision-make targeted campaign
Winner: ‘Crafted to complement’ for Tate & Lyle Sugars by Foodsmiths Marketing

Runner-up: ‘See the big picture with Seamless’ by Seamless

Best internal audience campaign
Winner: ‘Shape our future’ for EY by True

Runner-up: ‘What’s your story?’ by Arcadis

Best international campaign
Winner: ‘Hug a hacker. Keep your enemies closer.’ for F5 Networks by MOI Global

Runner-up: ‘Travel risks and realities: The new normal for business’ by International SOS

Best brand initiative
Winner: ‘Woodpecker Flooring rebrand’ for Woodpecker Flooring by Stills

Runner-up: ‘“Bring it on” trade shows’ for Inmarsat Aviation by OgilvyOne Business

Best product launch campaign
Winner: ‘Profit hunter’ for Embraer by Gravity Global

Runner-up: ‘Groundsure Avista’ by Groundsure

Best lead generation or nurturing campaign
Winner: ‘Zip-a-dee-doo-car’ for Zipcar for Business by Really B2B

Runner-up: ‘Step-ahead with confidence – Cracking the SME pensions market’ for Standard Life by The Crocodile

Best customer engagement/customer-centric initiative
Winner: ‘Torch x McCain Original Choice’ for McCain Foodservice by Torch

Runner-up: ‘Fresh thinking to unlock value’ for Fujitsu by Momentum ABM

B2B bravery award
Winner: ‘Profit hunter’ for Embraer by Gravity Global

Highly commended: ‘“Bring it on” trade shows’ for Inmarsat Aviation by OgilvyOne Business

B2B brand of the year
Deloitte

B2B PR agency of the year
Winner: Chameleon

Runner-up: Man Bites Dog

B2B marketing communications agency of the year
Winner: twogether

Runner-up: Earnest

Grand Prix
Winner: ‘Profit hunter’ for Embraer by Gravity Global