The International B2B Marketing Awards
Categories for 2018
A. Campaign media and mechanics
Submissions for entries in the following categories must all include information on the following: objectives; the audience; rationale for the media/channels selected; budget available and allocation; campaign timescales; measurement and results.
B. Planning and strategy
As befits the nature of the disciplines included in this section, it is intended to focus on longer-term or more strategic marketing activities, rather than short-term campaign-based initiatives. The investment in these activities may be designed to have more sustained resonance, perhaps without a specific or designated timeframe, and may be more brand related, rather than have distinct objectives. All submissions must specify the objectives, the audience, the timescales involved, measurement and results.
C. Target audiences
As well as describing the audience that the campaign was focused on and the business issue it was designed to address, submissions for entries in the following categories must all include information on the following: objectives; audience insight; media/channels selected and rationale; budget available and allocation; campaign timescales; measurement and results.
D. Aims and objectives
The focus of categories in this section is the objectives that the campaigns were designed to achieve. Submissions must clearly outline objectives and measurement criteria to determine the extent to which these were achieved. Submissions must also specify the audience, media and campaign timing.
E. Practitioner, supplier and agency categories
Categories 24-27 are not related to individual marketing campaigns, and will be judged against more specific criteria.