Doing things differently is difficult and demands commitment and hard work. That’s the reason examples of disruption are rare – particularly in the traditional, risk-averse world of B2B marketing.
Selling a disruptive idea – an innovation or product that’s going to upset the status quo – also requires a different approach in markets that are set in their ways and resistant to change.
This free guide will show you how three organisations managed to disrupt markets, break with tradition and encourage audiences to pay attention to their new ideas and products.
You’ll find out:
- How property law firm When You Move disrupted long-standing relationships with a highly targeted, highly personal direct mail and social media campaign.
- How finance provider Black Horse encouraged vehicle dealers who were resistant to change to adopt a new technology.
- How professional services firm KPMG changed small businesses’ perception with a website that was developed and launched in just two months.
