This report will help you to:
- Understand what ABM is, how it could be relevant to your marketing, and the transformations required for successful deployment.
- Identify which type of ABM might be relevant to you.
- Plot the steps that you need to take to be successful with ABM.
- Benchmark your level of ABM readiness, plus skills and competencies.
“ABM is transforming how B2B marketing and salespeople work together, and how they engage with customers”
A look inside
Introduction – Time to simplify your ABM journey
1 – What is ABM, and why are we talking about it now?
2 – Who is ABM for, and what are the benefits?
3 – What does ABM look like?
4 – Results of the ABM Census 2017
5 – The B2B Marketing ABM Maturity Index – a new framework
6 – The B2B Marketing ABM Benchmark
7 – Q&As with B2B marketers about their use of ABM
8 – ABM campaign case studies