B2B Leaders Report 2012

This report, designed to complement the B2B Marketing Leaders Forum event, has been produced to provide a distinctive view of marketing leader

Overview

In support of the B2B Marketing Leaders Forum – an exclusive event for top-level business marketers, providing a unique opportunity for direct engagement, networking and learning (held on 20 September at the Bishopsgate Institute) – this report has been created to provide a unique 360-degree view of B2B marketing leaders.

This report, designed to complement the B2B Marketing Leaders Forum event, has been produced to provide a distinctive view of marketing leaders:

  • From within – what are marketing leaders’ priorities for the next 12 months?
  • From above – how is the marketing function perceived by senior leadership team?
  • From below – behaviour and attitudes towards the recruitment and training of members of the marketing team.
  • From the outside – approaches to marketing across multiple territories.

The results analysis was written by Circle Research, additional observations written by Joel Harrison, editor-in-chief at B2B Marketing

Who should buy this?

This guide is suitable for:

  • Brand marketers
  • Digital marketing professionals
  • Heads of marketing
  • Marketing directors
  • Marketing communications managers
  • Marketing executives
  • Marketing managers
  • VPs of marketing
  • Anyone trying to reach this influential group of business professionals.

Details

This research will help you:

  • Understand B2B marketing leaders’ top priorities for the next 12 months – how diverse are their concerns and are they more strategic or tactical?

  • Identify how the senior leadership team views the marketing function – how much respect and support does marketing get from the board?

  • Comprehend their conduct and attitudes towards staffing and training – what are marketing qualifications worth and what skills are lacking from today’s marketers?

  • Map marketing leaders’ approach to marketing activity and strategy – what are the core challenges effecting marketing across multiple territories?

"Marketing leaders are the leading lights of the industry, and have an enviable role determining organisational direction and strategy"

A look inside

Section 1 – B2B marketing leaders – from within

Section 2 – B2B marketing leaders – from above

Section 3 – B2B marketing leaders – from below

Section 4 – B2B marketing leaders – from the outside