B2B Marketing Q2 16/17

This quarter’s essential reading neatly collected into one handy download

Overview

Our Q2 magazine is all about tech: in it we examine why a data-first mindset is critical for marketing success, get to grips with the battle for tech ownership between the CMO and CIO, and explore the ambiguity behind the in-demand – yet often misunderstood – data scientist role.

"Brands failing to adopt a data-first approach will be left with their thumbs up by the wayside"

A look inside

  • B2B Marketing Magazine Q2 16/17
  • B2B Marketing Magazine Q2 16/17

This issue contains:

Thought provoking features

Blueprints for success

Best practice advice

Opinion from industry experts

Interviews