Leaders roundtable: Is the customer always right?

Download the summary of our March 2016 roundtable 

Overview

This document contains the comments and conclusions of the roundtable, covering areas such as:

  • Customer insight a pre-requisite for customer centricity
  • The shift from being operationally focused to being customer-centric
  • How to evalutae how customer-centric your organisations is

"It can be used to create a crisis, but better still, to highlight an opportunity, casting the issue in a positive light rather than a negative one." 

A look inside

Areas of discussion included;

  • Undertanding the point of being customer centric 
  • Its importance for the business
  • The challenges marketers face in convincing stakholders of the business rewards