The best leaders know that deciding where to spend precious marketing budget will set them apart from the rest - and also know that their ability to prove ROI is something upon which they will be judged by a number of key stakeholders, including the board. At this Leaders roundtable, held in July, senior marketers from some of the world's biggest brands discussed how they manage their budgets, ensure board buy-in and decide where to spend.
"The best way to drive a culture of responsibility is to ensure every member of the team has their own metrics and sticks to them"
A look inside
Areas of discussion include:
- How to put together a marketing budget that's aligned to the business' wider objectives
- How to cultivate trust among key stakeholders
- How to ensure spend across the department remains responsible.