Leaders roundtable: Portrait of a B2B leader

Download the summary of our November 2015 roundtable, during which attendees discussed the skills and attributes of successful B2B leaders

Overview

This document contains the comments and conclusions of the roundtable, covering elements such as:

  • How leaders can focus on the things that make a difference.
  • Marketing’s role in defining digital transformation.
  • The primary role of the B2B leader in 2016. 

"Marketing is able to define digital transformation for the whole organisation"

A look inside

  • B2B leaders roundtable comments and conclusions
  • B2B leaders roundtable comments and conclusions

Areas of discussion included the importance of driving organisational change and the challenges of digital transformation.