Leaders roundtable: The role of the B2B leader in storytelling
Download the summary of our October 2015 roundtable, during which attendees discussed the challenges and opportunities of B2B storytelling
- The challenge of getting the rest of the organisation to understand the importance of storytelling.
- The issues associated with international storytelling.
- The importance of clear business objectives when telling stories.
"Marketers need to know which story to tell to which customer at which time, particularly in a highly segmented world with multiple decision-makers"