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Social Media Benchmarking Report 2015

B2B Marketing’s fourth Social Media Benchmarking Report reveals the most notable social trends in B2B marketing in 2015


The Social Media Benchmarking Report 2015 takes an in-depth look at some of the major social media trends within B2B organisations. It is based on an exclusive research project, carried out in partnership with Circle Research in July 2015. The analysis was written by Jessica McGreal, digital content manager at B2B Marketing. It is divided into seven sections, covering a number of aspects including platforms, activity and culture, among others.

This Benchmarking Report was produced in partnership with Circle Research. 

This research will help you: 

  • Benchmark your current social media activity – and make sure you’re ahead of the game.
  • Improve your social media presence – from choosing the best networks for your brand to adapting your strategy to match different networks’ strengths.
  • Plan for the future - make sure you are prepared for the challenges brought by the rapid evolution of social media in B2B.

This report was produced in partnership with Circle Research, the B2B market research specialist. 

"Over the last 12 months, interactions have overtaken website visitors as the most popular way to evaluate the success of social media marketing."

A look inside

Section 1 – Introduction

Section 2 – Current trends in social media

Section 3 – Partner comment

Section 4 – Partner showcase

Section 5 – About Circle Research and B2B Marketing.