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The 5 New Dynamics of Business Marketing

July 13, 2018

70% of B2B customers feel brands don’t understand their business. 

B2B is changing, rapidly. The industry is struggling to keep up with shifting dynamics, the pace of change and accelerating expectations. Unprecedented pressure is the new normal.

In a global study of 640 decision makers carried out across 4 markets, we discovered that B2B marketers are either clinging to the conformity of ‘what used to work’, or hiding behind the complexity of new solutions. Few were successfully capitalising on the opportunities created by a change in B2B dynamics. 

Our research reveals:

  • Only 50% of decision makers believe B2B brands actually care about their customers. 
  • 2 in 5 don't agree that B2B brands stand for something they believe in.
  • Only B2B brands who create meaningful experiences and find creative ways to infiltrate decision making will survive. 

Iris’ 5 Dynamics of Business Marketing will help you breathe new life into your B2B marketing and find bold answers to move your business forward. 

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The 5 New Dynamics of Business Marketing

Summary

Iris Business

Topic

General B2B marketing

Pages

10

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Iris Business who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy