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B2B content marketing survey

November 4, 2019

How do B2B buyers engage with content during the decision making process?

What you’re putting out may be high-quality, but without knowing how your powerful B2B buyers engage with content during the purchasing decision making process, your efforts may only be in vain.

Here at Ziff Davis B2B, we dipped into our data pool to find out what really makes buyers tick when it comes to content marketing.

From Australia all the way to Iceland and many countries in between, this infographic will guide you on how to really tap into the power of content marketing and conquer the purchasing decision making process.

Download this infographic to learn:

  • How many people are usually involved in the decision making process.
  • How many pieces of content buyers usually engage with.
  • What influence content has on the purchase decision.
  • At what point your audience begins researching content.
B2B content marketing survey


Ziff Davis


Content marketing



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