Whitepaper: If they can't read, they won't buy

When over 80 per cent of people say they are more likely to purchase a product that’s presented to them in their own language, there can be no shortcuts. Consistently delivering content that works in all regions demands a strategy that articulates what success looks like, and what, in turn, that demands.

This whitepaper from SDL explains why your content must go global, and demonstrates the smart way to get it there.