How to get CSR right

It’s becoming increasingly important for companies to demonstrate the CSR activity they are involved with. But where should B2B brands begin? Holly Alsop investigates 

Social and environmental awareness is everywhere these days; from recycled take-away coffee cups to community-run kitchens. And while the climate change sceptics continue to debate its existence, the rest of us are playing our part to protect the environment. Although global environmental awareness and social good has a long way to go, the term ‘sustainability’ has made it effectively into business practice where it’s now not just a buzzword, but a necessity.

Nowadays, sustainable and energy efficient products earn you financial points; although there are greater upfront costs, the long-term benefits certainly outweigh the initial hit on your wallet. This has transcended into business practice and now corporate social responsibility (CSR) is a must-have for any business.