How to: Create a digital customer journey map

Henning Ogberg, senior VP EMEA, Sugar CRM, reveals five tips for mapping your marketing processes from your customers’ point of view

One of the most effective gateways to changing your business’ perspectives is the creation of a digital customer journey map in order to visualise the multiple elements and touchpoints that form the unique sales process of your company.

This process shouldn’t be rushed and actually there’s no need for it to be digitised, at least in the early stages. However, if this mapping process is completed with rigour and attention to detail, the impact on a business can be profound.

Here are some tips that may be helpful if your business wants to complete its own customer journey map: