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Martech provider Ziff Davis B2B acquires Spiceworks

Ziff Davis B2B, a subsidiary for internet company Ziff Davis, has acquired IT company Spiceworks.

The combined company aims to use Ziff Davis’ B2B marketing strategies and Spiceworks’ community insight to deliver account intelligence for technology brands and insights for professionals to run businesses effectively. The financial terms of the acquisition were not disclosed.

Named as one of the top 10 martech solution providers by CIO Applications magazine in 2018, Ziff Davis B2B connects technology buyers worldwide to software and hardware providers. Spiceworks allows users to collaborate on an online community to seek advice and engage in the marketplace to purchase IT-related services and products.

Jim Riesenbach, EVP and general manager of Ziff Davis B2B, said: “The B2B research and purchasing process has become increasingly complex, prompting both the businesses who consume, as well as the brands who build, market, and sell new technologies, to rely on trusted resources to connect them at the right time. By joining forces with Spiceworks, a globally recognised and trusted brand, we’re well-positioned to deliver the new, mutually beneficial experiences technology professionals and brands need.”

Based in New York, its parent company, Ziff Davis, has nearly 100 years of experience with technology-oriented properties, such as PC Magazine, IGN, Mashable and Speedtest. The company delivers advertising, performance marketing, data services and licensing solutions to more than 115 countries.

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