B2B marketing training courses for marketers and teams who are aiming for the top

Accelerate your career. Empower your team. Transform your marketing.

Why successful businesses choose B2B Marketing for training

Why is it so difficult to find high-quality training that caters solely to B2B marketers? For businesses who choose B2B Marketing to deliver their training solutions, it's not difficult at all. And the results they see are outstanding

Here are five reasons why B2B Marketing training is so unique and so effective: 

  • Relevance: Real-world B2B examples to inspire and educate that you simply won’t find in other courses.
  • Innovation: More than 40 CPD accredited courses covering the very latest and hottest topics and skills.
  • B2B-specific expertise: All courses are designed and delivered by leading B2B industry experts.
  • Certification: The only certificate for B2B marketers designed for serious career acceleration.
  • Connectivity: A rare chance to share insights and experiences with your B2B marketing peers.

However, don't just take our word for it, hear from some of our most recent participants

Hear from some of our recent participants

B2B Marketing Training

Check out our range of on-demand courses and the Introductory Certificate in B2B Marketing, and don’t hesitate to get in touch to find out more. 

We are currently developing an exciting B2B marketing-specific face-to-face training program; register your interest here and we will get in touch with you as soon as it is ready. 

B2B Marketing training courses 

Choose from our library of online courses, which are accessible at any time to fit your schedule, designed to provide a foundation of knowledge for those new to B2B marketing.

We are currently developing an exciting B2B marketing-specific face-to-face training program; register your interest here and we will get in touch with you as soon as it is ready. 

Certificates in B2B Marketing that make your skills stand out

What’s the quickest way to accelerate your career? Professionally recognized training and qualifications can play a life-changing role, regardless of your career stage. 
B2B Marketing Certificates provide a unique career acceleration opportunity for both junior and senior marketing professionals. 

And if you are a marketing leader, you can build a motivated and professionally qualified marketing team capable of delivering bigger impacts on your business. Get in touch with us to discuss the best solution for your team.

We are currently developing an exciting B2B marketing-specific face-to-face training program; register your interest and we will get in touch with you as soon as it is ready. 

Why enroll?

With B2B Marketing Certificate programs, you will:

  • Build a solid B2B marketing foundation
  • Develop a specialty of your choice
  • Gain experts’ guidance and insights
  • Network with fellow B2B marketers

All B2B Marketing training and events are CPD accredited, discover how to make the most of it.

Sometimes, off-the-shelf doesn’t cut it.

And that’s exactly why we’ve built in the flexibility your team needs for their professional development. How does it work?

You can choose different options and combine them, or we can build a training solution together, depending on the challenge you’re facing right now. ​We have a network of over 20 trainers, with a wealth of hands-on, B2B-specific experience who can all deliver the team upgrade that you need. We can easily cover all the topics listed in the open courses and much more. Here are the most common scenarios:

Team transformation

Has your team just gone through changes that mean you need to make sure everybody is on the same page and focused on delivering the same objectives? We can deliver an inhouse bespoke training designed to suit your specific needs. 

Future-facing updates and skills gaps 

Does your team need a refresher or a completely fresh start on a specific topic? No problem, we can arrange a masterclass tailored to your team.

Team away days

What about making the most of a two-hour slot during your team away day? We can organise a hands-on workshop to get your team up to speed.

Mixed skills development 

What if each marketer in your team needs to specialise in different areas? You can buy training credits that are valid for 12 months, allowing individual team members to attend the course that is most valuable to them, at an exceptionally discounted rate.

Take stock of the situation 

Maybe you need to take your whole team to the next level, but you’re unsure where to start? We can get you started with a skills audit and progress from there.

How to build, nurture and retain the ultimate marketing team

The strength of the marketers you work with is often the deciding factor for the success of your efforts. It's imperative, therefore, to have the best team possible all working to their full potential. This free guide will show you exactly how to do it.

Team Development Guide

How to build, nurture and retain the ultimate marketing team

Access Group - Case study

“There’d been a history of a lack of investment in learning and professional development in marketing. It meant we had skills gaps in the team, and a group of people that were hungry to learn and develop. That’s where B2B Marketing came in.”

Read Access Group's success story

A really useful follow on from multichannel marketing - now I know what type of content to feed in! 

Marketing Executive
KPMG

Excellent food for thought and bringing together of ideas into a conducive process.

Head of Marketing
MPP Global Solutions

Lots of relevant content to get my job done. Would definitely recommend!

Marketing executive
Redweb

Really useful and engaging content, learned a lot!

Public Sector Marketing Manager
Telefónica

Really enjoyed. It has been engaging and informative: good overview, organisation, venue and courses.

Client Services Director
CIB comms

Good, very good. Practical plus branches out into useful other areas!

Marketing Executive

The training is very interactive, engaging and had the flexibility to be tailored as the course is being delivered to work examples in your own industry

Marketing Manager
Innospec

Great way to break the cycle of 'traditional' marketing, thinking about the client first, and very useful in terms of getting me thinking in the right direction for my marketing plan.

Marketing Executive
KPMG

Great. Lots of insight and practical application ideas.

Enterprise Marketing Manager
Telefónica

Great tips and hints for advertising and better positioning myself and my organisation on LinkedIn.

Head of Marketing Communications
BSI

Really great course - I've come away with so many ideas and action points, some easy and some other longer term.

Group Marketing Manager
Bauer Media

Really enjoyed it. Has helped solidify and refine my thinking. Would like my team to attend this course as it is very relevant to our business and our clients' business! Really well structured and delivered.

Client Services Director
JRC

Very insightful training, great for developing strategic plans.

Marketing Director
Now Interact

I'd absolutely recommend this course to a colleague. Well structured, great content and interesting concepts.

Head of Design
Clear Channel

Fabulous, clearly defined agenda, with tons of relevant examples. The trainer was excellent at helping put all the examples in context for each of the delegates to see how information is relevant across all B2B marketers.

Marketing Manager
Innospec

Great! Exactly what I was looking for.

Marketing Manager
POQ Commerce

Very informative, I've learned a lot! We found out about the best ways to start a value proposition as never thought about it in that way before.

Marketing executive
Atos

The course really focuses on and explores the key questions of strategy and creative thinking for results-driven work rather than getting bugged down in technical concerns.

Content and Communications Manager
Bureau van Dijk

I thoroughly enjoyed the course and found that it has given me several tools and copywriting approaches to take forward into my work. 

Marketing assistant
Belzona

Very useful and practical. I have enjoyed the training and the group. The structure was very well balanced between theory and exercises. I will certainly improve my value proposition for my main customers.

Marketing Manager
Amcor

B2B Marketing has helped us change the game. It’s like being given a shot of ideas and inspiration. And it’s all real-life stuff that we can take away and deploy.

Head of Field Marketing
Access Group

You're in a good company