B2B marketing engagement software Engagio has launched ‘Orchestrate’ to expand ABM automation for marketing and sales teams.
The new tool enables revenue teams to design and automate across channels such as advertising, sales engagement, marketing automation, direct mail and CRM. Last week, Engagio was named the number one global winner on the Vendor Selection Matrix for Account-Based Marketing, SaaS and Software, released by Research In Action.
Jon Miller, CEO of Engagio, said: “As buying becomes increasingly non-linear, the traditional model where marketing generates and passes new business leads to sales is looking increasingly outdated. Rather than a hand-off baton pass, winning marketing and sales teams today operate as a team, working together to create pipeline, win deals, and drive account growth.”
