Content management platform Episerver has bought Insite Software.
Financial service company Canaccord Genuity acted as an exclusive advisor to Insite Software in connection with the transaction. However, the financial details of the acquisition were not disclosed.
Episerver hopes to expand its reach as a tech provider in the B2B digital commerce market with this acquisition. Insite Software is a small B2B ecommerce technology company. Headquartered in Minnesota, Insite Software provides digital commerce experiences for manufacturers and distributors.
In November, Episerver acquired personalisation and analytics company Idio.
Last year, Episerver was acquired by private equity firm Insight Venture Partners, which also owns web technology vendors commercetools and Contentstack, in a deal that valued Episerver at $1.16 billion.
Steve Shaffer, CEO of Insite Software, said: “For us, it’s all about scale. We believe the market for manufacturers and distributors is accelerating quickly. Joining Episerver will help us expand the scope of our mission by offering a richer suite of products in a rapidly maturing market.”
