Content management platform Episerver has acquired personalisation and analytics company Idio.
Episerver aims to use Idio’s one-to-one approach to help its content management system, personalisation, commerce expertise and customer insights. Using predictive analytics, Idio can gauge interests and intent of individual buyers.
Justin Anovick, Episerver’s chief product officer, said: “Episerver plus Idio gives companies the technology they need to easily provide value to each individual in the form of a truly one-to-one digital experience. Episerver and Idio are a seamless fit both technically and culturally, and we are highly motivated to prove our combined value now and in years to come.”
Episerver helps businesses scale customer-centric approaches to digital experiences with more than 900 partners and 8000 customers globally.
