B2B Marketing
ExactTarget has acquired marketing automation specialist Pardot, as well as web personalisation provider iGoDigital.
The deals, confirmed by Scott Dorsey, ExactTarget’s CEO, on his company blog sees the company’s B2B offering boosted substantially.
He said, “It is a historic day for ExactTarget.
“We’ve grown our family by more than 150 employees, significantly expanded our software products and set a vision to redefine marketing automation and power the personalised web.”
Our US Agencies Benchmarking Report was released just a few weeks ago and it is filled to the brim with interesting insights into the B2B landscape. And if you’re on the hunt to find out
As I sit down with my morning coffee, I follow the same routine I do every day and take 30 minutes to scroll through LinkedIn. It’s a place that’s allowed me to meet some wonderful
Good news! We’ve just launched our 2025 US Agencies Benchmarking Report and we are analyzing the top 10 US B2B marketing agencies, highlighting metrics such as gross income, specialisms, YoY growth and headcount. Every year,
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
