Experian is aiming to create a âcomprehensive range of data quality servicesâ through the acquisition of data services company QAS for £106 million.
Control of QAS’s QuickAddress management software was the driving force behind the deal, according to David Coupe, managing director of Experian’s marketing services division.
âThere is a strong strategic fit between the two organisations,â say Coupe. âQAS is the UK’s leading address management software provider and Experian offers the most comprehensive range of data quality services in the marketplace. Working together, both companies bring to the market sophisticated data integrity solutions, further enhancing the quality of our clients’ data.â
QAS reported revenues of £49 million to June 04, and has 8800 customers. The software house’s brand name will be retained, trading as ‘QAS, an Experian Company’.
Simon Worth, CEO of QAS, comments, âthis combination offers organisations a consistent approach to data integrity for the first time â protecting them against the financial, regulatory and brand-image risks posed by poor data quality.â
