Facebook has launched verified profiles and pages to increase authentic engagement.
Verified Pages will be marked with a badge beside the name of the page which will prove it is the authentic voice of the business. This will allow users discover and engage with new brands on the social network.
Verification badges will appear:
- Beside the name of verified pages in timeline
- When hovering over the name of a page.
- In searches.
- In stories about users liking a page
- In ‘Pages You May Like’ suggestions.
- In news feed ads for your page.
There is no action required for page admins to add a verification badge to their Page(s). Throughout the next week Facebook will automatically verify Pages that are at the greatest risk of duplication.