Social networking giant Facebook will now support 360-degree videos for web and Android users, with iOS devices expecting the upgrade soon.
Primarily, the update will only be available to a select number of publishers, including GoPro, Vice and Discovery.
Facebook has announced the feature will be made available to a wider array of publishers in the near future.
Through desktop access, users are able to rotate the view by moving the cursor around the screen, while mobile devices manoeuvre as the phone is turned.
Walt Disney has released a 360-degree video promoting upcoming film Star Wars: The Force Awakens, highlighting the potential marketing power of the new feature.