For ;
B2B Facebook Marketing is wider than adverts. Depending on the audience, we need to avoid throwing the baby to with the bathwater.
It also depends on your strategy, the buyer profile, the buyer path (do they use FaceBook), their content requirements. Toprankblog.com gives B2B examples of Oracle and SAP using FaceBook [www.toprankblog.com/2011/02/5-b2b-facebook-marketing/]
Against;
GM plans to stop advertising on Facebook mid-year, Pat Morrissey, a company spokesman, said in a telephone interview today. About 25 percent to 30 percent of the company’s advertising spending is on social, digital and online media, he said. That’s about 3 percent more than the automaker spent last year.
http://www.bloomberg.com/news/2012-05-15/gm-says-reassessing-advertising…
