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Global Trends for Marketing and Brands in 2024

B2B Marketing will be launching its 2024 Global Agencies Benchmarking Report, and to kick things off, Gravity Global and B2B Marketing will be discussing some global trends we’re currently seeing in the marketplace.

We’re going to be diving into everything from:

● What the current headcount says about today’s ever changing market, from employee retention to managing talent at a global scale and attracting inhouse talent.
● How the pressure to perform has led marketing technologies to consolidate
● How to navigate and run campaigns in various regions around the world while maintaining a consistent brand message.
● The customer expectations to showcase sustainability and diversity and how to communicate to audiences without greenwashing.

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