Half of UK finance directors will increase their company’s marketing spend over the next year, FD Recruit‘s recent forecast has shown.
The three biggest areas of spending are expected to be PR, online advertising including pay-per-click, and traditional offline advertising.
Eighty per cent of the finance directors surveyed were either ‘optimistic’ or ‘very optimistic’ about 2015, resulting in an expected increased marketing spend across the board.
Meanwhile, 64 per cent of those surveyed expect to increase spend on ‘equipment and machinery’, 57 per cent on ‘IT and technology’ and 45 per cent on ‘recruitment and staff’.
Phil Scott, director of FD Recruit, said: “Finance directors obviously recognise the importance of marketing and this survey shows that now there is more money available – from SMEs through to multinationals – marketing budgets are amongst the first to benefit.
“The economy has been tough for a number of years, but what the 2015 Forecast reveals is that there is renewed confidence of an upturn in business and finance directors are planning to spend more in 2015.”
