The Financial Times has launched an application for Apple’s iPad. The FT says the app provides a broad range of the newspaper’s content including video, market data, investment portfolios and news and analysis.
The app is available for free and is integrated into the FT.com access model whereby registered users will have access to 10 free articles a month before having to subscribe.
At launch, luxury watchmaker Hublot will sponsor completely free access to FT content through the app until 31st July 2010 following free registration.
“The iPad is another exciting channel for the FT that has already generated a great deal of interest from readers and advertisers,” said Steve Pinches, lead product manager, FT.com.
“The FT App for iPad is a customisable app combining the interactivity and immediacy of FT.com with the familiar experience of browsing through a newspaper. It builds on the 300,000 downloads we’ve already seen for the FT App for iPhone launched last year.”
Features of the app include the ability to download the daily FT to your iPad for offline reading, access content across all sections of FT.com, view video content, including the updates on markets and interviews with high profile CEOs. A dedicated Markets Data section, including macromaps highlighting markets across the world, with the option to also view regional indices and company information sheets will also be available.
The new application is compatible with both the Wi-Fi and Wi-Fi + 3G iPad models and is for free from the App Store on iPad.
