The importance of the website falls completely flat when it experiences no traffic and unfortunately there are businesses that suffer because of lack of traffic. The mainstay of any business on the internet is the website traffic and there is an importance of making sure that you attract and maintain visitors. This is something that can be achieved by increased subscription to make it easier for your business to build a quality email list for the growth and expansion of the business. Increased traffic makes conversions easy and list creation a walk in the park, but you have to play your role as a business to enjoy this. Here’s how.
1. Make your website your business home base
One of the most important things that you can do is to start by choosing the best and the right domain name for the online brand. It is the advertising that will garner you leads. The domain name attracts the targeted audience and this leads to an easy way of generating a list with quality subscribers matching with the business. Remember that it can be equally unprofitable to have increased subscriptions with non-interested addresses. Your website should therefore attract the right visitors for the full benefits to be enjoyed. When creating the subscription link, make it as prominent as possible so that it is harder for the interested to pass by it. You can also mention the subscription in your posts, guest posts and even come up with landing pages. You can try and make them see why it is important to subscribe by focusing on what they are missing without the subscription.
2. Let your feeder be social media
Active social media business accounts can gain you lots of value, especially when they are consistent with the website and the brand. Apart from just sharing information, come up with engaging conversations and even ask questions so that it is easier to build credibility and trust. The focus should be on being social. You can actually use slide shares and videos to make your content more interesting thus attracting subscribers and leads. In case you choose to have a YouTube channel for your content, then have a subscribe option to stay connected with the market.
3. Have an impacting call for action
One of the ways through which many businesses have succeeded is by offering real solutions to real problems and issues that customers face on a daily basis. When you understand the deep desires of your target audience and have solutions to meet their needs, then you will be in a better position to make a strong call to action. To make this easier for you, you can offer discounts with every subscription or sign up or offer free reports, courses and e-books in case your business has more to do with services. Giving free valuables and offering discounts are some of the best ways through which you can attract subscribers since there is always someone open to such offers and won’t mind receiving emails from you for additional information.
4. Make use of the comment box
Time is precious to internet users and your page visitors too. The secret should be to reduce the steps there are between the visitors and the action you desire from them. The comment box is one of the best that you can use by simply adding a check mark for them to subscribe to a newsletter from you. This increases conversions compared to having a different link leading them to the subscription page. It offers the convenience to your visitors achieving two things in one place.
5. Have article placements on different online properties
They, however must be online properties in line with your niche. When you connect and engage with such websites, you stand to enjoy a stronger and active following. As the relationship grows, you can offer them quality content linking it directly to your business website. Nowadays businesses come through for each other by making it easier for potential customers to see their brands through such connections. It could be a strategy that fetches you greater value in the end.
When attracting subscribers to your business website, remember to be consistent and persistent to make the right impact, however long it might take. With the right strategies, you should be able to enjoy value from your efforts.