Hyper-personalisation marketing platform Folloze has raised $11M in Series B funding.
In addition, the US-company has also hired CMO of Demandbase Peter Isaacson for its advisory board, as well as CMO of SalesLoft Sydney Sloan. Managing director for 10XCEO Brian Gentile will serve as chairman to its executive board to help shape its vision for full-funnel personal marketing.
The ‘Folloze Personalised Marketing Platform’ combines visitor data, intent data and account data from multiple sources within and outside a marketing organisation’s purview, yielding a depth of personalisation that wasn’t previously possible.
With offices in San Mateo, California and Ramat Gan, Israel, the company was founded by CEO Etai Beck and CMO David Brutman.
Etai said: “The B2B buying process has changed dramatically in recent years, from the traditional funnel-based perspective to a customer-led, real-time journey and high-value experience.That’s why Full-Funnel Personalised Marketing is so critical today; it represents the ability to power intelligence-based personalised journeys for B2B customers that create relationships based upon information sharing and trust building – not selling. And today, customers will accept nothing less.”
