Account based marketing sales platform Folloze has announced its recognition by independent research firm Forrester Research as an emerging ABM vendor.
Forrester included the ABM platform as a ‘growth vendor’ provider within the personalisation segment in its “New Tech: Account-Based Marketing Solutions, Q1 2020” report. Folloze is recognised as one of 11 growth stage ABM companies with personalised marketing solutions serving key B2B industries and customers such as Cisco, ServiceNow and Autodesk.
Forrester included only 26 vendors that address core ABM technology segments including ABM platforms, analytics solutions, data providers, direct mail services and personalisation.
Randy Brasche, VP of marketing at Folloze stressed the importance of implementing an ABM programme for marketers. He said: “You have to do it, otherwise, you’re going to go out of business. B2B companies that don’t take this into their technology and process are going to be at a significant disadvantage to be in business.”
Earlier last year, Folloze raised $11 million in Series B funding. In addition, the company had hired CMO of Demandbase Peter Isaacson for its advisory board, as well as CMO of SalesLoft Sydney Sloan. Since then, the company had experienced ABM growth and expansion.
Carlyn Manly, Folloze head of account based marketing said: “When we saw our names included in the growth segment in the report, it was a big moment for me because we understand that the market is ready and that there are multiple platforms that are out there right now, and there’s a lot more people educating themselves on an ABM focus. There’s so many tools out there, and being seen as a vendor for growth is a great indicator for us of where the market is going and also how the customers are perceiving us and really getting our mission of what we do best.”
