Ford has partnered with Team Sky to become the cycling team’s supplier of cars and vans.
The multi-year deal means Ford’s latest vehicles will feature in Team Sky’s Grand Tour events, the Tour de France, Giro d’Italia and the Vuelta a España.
Team Sky has won the Tour De France three times in the last four years with Chris Froome and Sir Bradley Wiggins.
Ford hopes the partnership will help it to connect with a new audience and showcase its latest products.
Sir David Brailsford, team principal at Team Sky, commented: “Ford is the perfect partner for Team Sky, sharing our core values of combining technology and innovation to meet the specific and often varied demands needed in any high-performance environment.
“As we embark on our racing programme, Ford’s range of vehicles will play a vital role for Team Sky delivering the right car for the right environment as we strive towards even greater success and more race wins in 2016 and beyond.”
